4 Ways to Take Your Sales Strategy to the Next Level with a Video Presentation

April 5, 2019 by Leave a Comment

“To maximize potential impact, businesses are upgrading their sales strategy to incorporate a video presentation. Not only does this put a face to your business, but it can also be individualized to each client, and can significantly help you stand out among the rest. Consider these steps to take your sales strategy to the next level with an introductory video.”

1. Introduce Yourself To Clients

Add a more human, and engaging, element to your pitch and introduce yourself to potential clients with a video. You can let them know what makes your products or services better from the rest, and give them an idea of what kinds of people they can expect to work with by choosing you.

A corporate video can be used as an initial means of contact or a unique way to send clients some information prior to a sales meeting – more than just a sales deck showing off products and price points, a corporate video can provide a platform to show off your merchandise and let potential buyers see them in action.

This is an excellent sales strategy that will get them thinking about your business, and help to take things to the next step.

2. Use Video Content During Your Sales Pitch

When you get the opportunity for a face-to-face meeting with a client, having video content in your sales strategy can help a lot.

More than just presenting numbers, a corporate video enables potential buyers to see your products in use, and learn exactly how they’re beneficial. This is especially useful for those businesses that offer services or products which can’t be brought into the office for the meeting. Adding a quality visual aid to your sales approach allows you to show off the design process, manufacturing floors, your talented staff, and so much more.

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McDonalds Buys Dynamic Yield For $300 Million to Bring Big Data to Drive-Thru

April 3, 2019 by Leave a Comment

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“In a testament to the value of personalization, McDonald’s announced plans to acquire an Israel-based startup that uses data to serve up personalized offers to customers. According to people familiar with the matter, McDonald’s will acquire Dynamic Yield for upwards of $300 million.

The acquisition will inject technology into multiple areas of the traditional fast food restaurant, starting with a core feature: the drive-thru. McDonald’s tested the technology in a Miami location, where, according to Wired, the company’s algorithms took real-life factors like weather and traffic into account, suggesting appropriate menu items.

Thanks to new technology, restaurants collect plenty of data. But the practical application of that data is big business, and McDonald’s is seizing that opportunity with the Dynamic Yield buy.

“Upon closing of the acquisition, McDonald’s will begin to roll this technology out in the drive thru at restaurants in the United States in 2019 and then expand the use to other top international markets,” the company said in a statement on the news. “McDonald’s will also begin work to integrate the technology into all of its digital customer experience touchpoints, such as self-order kiosks and McDonald’s global mobile app.”

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Michelin-Starred Kyo Ya’s Longtime Chef Is Leaving to Open His Own Restaurant

April 2, 2019 by Leave a Comment

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“Kyo Ya has been open since 2007, one of the first kaisekis in the city before the influx of Japanese restaurants — serving an eight-course seasonal menu for $150 with ingredients from all over Japan, including raw fish like whelk, sea eel, and abalone. Times critic Pete Wells gave the restaurant a three-star review in 2012, praising Sono’s mastery of seasonal ingredients, and it’s been awarded a Michelin star for many years.

Despite its critical acclaim, the restaurant has remained a bit of a hidden gem, bearing no signage for its lowkey subterranean space. In 2015, it also spurred a French-Japanese spinoff called Autre Kyo Ya, which has since closed. Eater has reached out to the restaurant’s ownership for details on what’s next for Kyo Ya.”

“Chikara Sono — the executive chef who led acclaimed East Village Japanese restaurant Kyo Ya to a Michelin star — is leaving the restaurant after 12 years of cooking up a multi-course kaiseki menu of raw and hot small plates. The star chef plans to open his own restaurant. Sono tells Eater that he’s leaving on March 31 in order to open a restaurant of his own; he has already started scouting spaces. In the meantime, Sono will do catering and consulting.”

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Thomas Keller’s Hudson Yards Restaurant Is Now Taking Reservations

April 1, 2019 by Leave a Comment

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“Reservations are now live for Thomas Keller’s big Hudson Yards debut TAK Room — but alas, the first three weeks available have already booked up for tables for 2 or more at the mid-century American restaurant. A solo diner has several selections, though. The restaurant, which seats about 180, also accepts walk-ins. Eater has reached out to the team for info on how many spaces are reserved for that.

Perhaps most unexpected, TAK Room’s Resy page claims that people will spend just about $50 per person on a meal at the fifth- and sixth-floor restaurant at the Shops at Hudson Yards. That would be a downright steal for any fine dining restaurant, let alone a Keller one that’s being marketed as glamorous and elegant.

But word is that the TAK Room menu is similar in content and pricing to the one at the Surf Club, Keller’s spendy Miami restaurant that also serves continental cuisine. There, a Caesar salad costs $20 and a ribeye costs $75, according to an online menu. Still, it’s a far cry from the cost of dining at the chef’s other NYC restaurant Per Se, which currently charges $355-per-person for a tasting menu before wine. Eater has reached out to the Keller team for more info on pricing TAK as well.

Keller has insisted that he wants this restaurant to be “fun.” Champagne carts and live music are planned in the dining room, which has views of the $25 billion development, deep green chairs,velvet banquettes, white tablecloths, and a spiral staircase.”

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Simple Roast Makes It Look Easy in Auburn, New York

March 29, 2019 by Leave a Comment

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“Snagging a quick cup of coffee from a drive-through on the daily commute is a simple pleasure upon which many Americans depend. In Auburn, New York, Simple Roast is adding quality to the basic equation.

A second Simple Roast drive-through kiosk held its grand opening earlier this month, and owner Matt Peirson now believes he has enough skilled baristas at each location that he can devote the majority of his attention to the fire-engine-red Ambex YM-10 roasting machine inside the company’s 700-square-foot roastery, office and storage facility.

Three years ago, prior to opening any drive-throughs, Simple Roast sold its beans at area farmers markets, running through about 50 to 60 pounds per week. Now with two kiosks and a wholesale operation, the company runs through more than ten times as much from its headquarters in the picturesque city in New York’s Northern Finger Lakes region.”

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Inside Williamsburg’s New All-Day Restaurant Gertie

March 28, 2019 by Leave a Comment

Gertie

“In its bright, 70-seat space, Gertie — which opened over the weekend at 357 Grand St., at Marcy Avenue — will eventually serve an all-day menu built around its rotisserie, dedicated to roasted meats and vegetables. The setting and service style are casual: Orders get placed at the counter, but there’s still an element of table service when it comes to refilling drinks and bussing. There’s also a full bar program to come, the restaurant billing itself as both a luncheonette and a liquor bar.

Adler went to business school and was on the finance track when he started dabbling in the restaurant world by starting his own business in college. It was a take-out and delivery-only service for University of Pennsylvania students that mimicked home-cooked meals. After school, he decided to go all-in on hospitality and got a job at Danny Meyer’s Blue Smoke, working as a bus boy and then a floor manager. A couple years later, he partnered with fellow Danny Meyer vet Jonah Miller to open Huertas, East Village’s Basque tapas restaurant.”

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New NYC restaurants include Pastrami Queen, Black Seed Bagels expansions

March 27, 2019 by Leave a Comment

You can now get Pastrami Queen's corned beef

Pastrami Queen

“The longtime Jewish deli has added a second Manhattan location. Like the Upper East Side location, the new Times Square joint will serve Jewish staples like corned beef and brisket sandwiches, matzo ball soup and latkes. The outpost will also exclusively offer an all-day breakfast menu with items such as pastrami and eggs and Belgian waffles.”

See more openings here.

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Halal Guys, Wetzel’s Pretzel partner with Kitchen United

March 26, 2019 by Leave a Comment

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Kitchen United, which offers off-premise kitchen centers for brands and franchises, now has two new partners as well as a new restaurant concept. Halal Guys and Wetzel’s Pretzels are now partners with Kitchen United, which also launched Fresgo, a fast Italian offering serving out of the Pasadena, California kitchen center.

The Halal Guys and Fresgo are now available for pickup, delivery and catering from the off-premise kitchen space, with Wetzel’s Pretzels officially opening April 1, according to a press release. Kitchen United’s Pasadena kitchen center opened last year and is home to Canter’s Deli, AmazeBowls, Cheat Day, Grilled Cheese Heaven, Mama Musubi and The Pizza Plant.

“One of Kitchen United’s goals from the beginning has been to leverage our collective restaurant experience to help our restaurant partners take a leadership position in delivery, a fast emerging growth opportunity in the industry,” said Jim Collins, Kitchen United CEO, in the release. “As a team of restauranteurs, we are thrilled to launch Fresgo in order to provide valuable insight and learnings to our partners. We are very pleased to add The Halal Guys and Wetzel’s Pretzels to our family of restaurant partners in order to help them expand their reach into the Pasadena market.”

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2019 Coffee and Beverage Trends: Inside the NCA’s Annual Report

March 22, 2019 by Leave a Comment

coffee market trends 2019

“While total coffee consumption in the United States has remained fairly flat over the past year, more Americans are regularly drinking gourmet coffees, cold brew and other specialized beverages compared to non-gourmet coffee, according to the latest National Coffee Association (NCA) annual report on coffee consumption.

The NCA has been releasing the report each year since 1950, providing a macro-level snapshot of U.S. coffee consumer behavior while amassing a wealth of data in the process. This year, the NCA is changing the name of the report from “National Coffee Drinking Trends” to “National Coffee Data Trends,” maintaining the long-running NCDT acronym.”

2019 Coffee Consumer Trends

Past-Day Coffee Consumption

  • The number of people who reported drinking coffee within the past day was 63 percent, a modest 1 point down from last year, and a 6 percent increase from the 57 percent mark in 2016.
  • Older people (60+) reported the strongest past-day consumption (72 percent), while younger people reported the least (47 percent for 18-24-year-olds).
  • No significant U.S. regional differences were observed in past-day consumption totals.

 

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Starbucks to test recyclable, compostable cups

March 21, 2019 by Leave a Comment

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“The company announced on Wednesday that it is testing out a compostable cup in five locations — New York, San Francisco, Seattle, Vancouver and London. Starbucks showed one of the cups being tested during its annual shareholder meeting on Wednesday.”

“The new cup looks just like Starbucks’ current paper cup. The difference is inside, where instead of a plastic liner, a biodegradable liner serves as a barrier to make sure liquid doesn’t leak out. That liner, developed by a Thailand-based company, makes the cup compostable in commercial composting facilities, which are rare.
Though the innovation may appear small to consumers, it’s a big moment for Starbucks, which has been struggling to find a greener alternative to its cup for three decades.
Most recently, in 2018, Starbucks committed to the NextGen Cup Challenge. Along with other food companies, Starbucks and Closed Loop Partners, a recycling-focused investor group, crowdsourced solutions for greener cups from the public. In February, the company announced 12 winners, including greener cup liners, barriers and cups themselves.”
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