4 Ways to Take Your Sales Strategy to the Next Level with a Video Presentation

“To maximize potential impact, businesses are upgrading their sales strategy to incorporate a video presentation. Not only does this put a face to your business, but it can also be individualized to each client, and can significantly help you stand out among the rest. Consider these steps to take your sales strategy to the next level with an introductory video.”

1. Introduce Yourself To Clients

Add a more human, and engaging, element to your pitch and introduce yourself to potential clients with a video. You can let them know what makes your products or services better from the rest, and give them an idea of what kinds of people they can expect to work with by choosing you.

A corporate video can be used as an initial means of contact or a unique way to send clients some information prior to a sales meeting – more than just a sales deck showing off products and price points, a corporate video can provide a platform to show off your merchandise and let potential buyers see them in action.

This is an excellent sales strategy that will get them thinking about your business, and help to take things to the next step.

2. Use Video Content During Your Sales Pitch

When you get the opportunity for a face-to-face meeting with a client, having video content in your sales strategy can help a lot.

More than just presenting numbers, a corporate video enables potential buyers to see your products in use, and learn exactly how they’re beneficial. This is especially useful for those businesses that offer services or products which can’t be brought into the office for the meeting. Adding a quality visual aid to your sales approach allows you to show off the design process, manufacturing floors, your talented staff, and so much more.

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Free webinar: Optimize Operations by Running a Data-Driven Restaurant

Free webinar: Optimize operations by running a data-driven restaurant

“(…) Now, on the afternoon of Thursday, March 7, Focus Brands Manager of Retail IT Systems Tyler Schack will join with Revel Systems Sales Engineering Manager Wajih Rahman to share how the two companies partnered to improve business at more than 1,200 brand locations that use Revel’s POS. The free hour-long webinar will give listeners a peek behind the curtain at how Focus uses data to drive profits.

Listeners will learn how Schack and others at the Focus brands first created a powerful framework for data collection and analysis and then put the findings to work to improve everything from overall on-the-job performance to more efficient operating practices, higher margins and a more impactful customer experience.”

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This is how Google motivates its employees

“Google is consistently rated as being a top employer, and the culture it created helps to attract and retain top talent. The company optimizes its talent by designing and motivating strong teams—an ability that is essential to be successful, says Robert Bruce Shaw, author of Extreme Teams: Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail.

For example, Google is known for tough and thorough screening, says Shaw. “Everybody who is hired is highly qualified,” he says. “Fitting the culture is not a factor because candidates are screened for it. With high-caliber talent, culture fit can be taken for granted. If you have that, you can use their techniques. If you don’t, you have to be more deliberate.”

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