Fresh Marketing Ideas For A New Year

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Get charitable.
Retailers can bring in new customers by hosting charity nights. Work with local charities and offer them a percentage of sales for every customer who walks through the door. That should encourage the nonprofit to market to their staff, friends, and family, thereby bringing in new shoppers.

For a service business, you can increase your exposure by allowing a nonprofit to give away a free service from your company as a prize. Many charities have auctions, dinners with prizes, or other events where this type of offer would be appreciated.”

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Word-Of-Mouth Recommendations Still Effective Among Diners

“When it comes to choosing a restaurant, it seems good old-fashioned word of mouth is not dead, according to a recent survey by reservation platform SevenRooms.

More than half of American diners (54 percent) turn to friends and family for restaurant recommendations. About 30 percent consult review sites like Yelp, and 25 percent were influenced by something they saw on TV, according to the survey, conducted with research firm YouGov.”

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