2019 Coffee and Beverage Trends: Inside the NCA’s Annual Report

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“While total coffee consumption in the United States has remained fairly flat over the past year, more Americans are regularly drinking gourmet coffees, cold brew and other specialized beverages compared to non-gourmet coffee, according to the latest National Coffee Association (NCA) annual report on coffee consumption.

The NCA has been releasing the report each year since 1950, providing a macro-level snapshot of U.S. coffee consumer behavior while amassing a wealth of data in the process. This year, the NCA is changing the name of the report from “National Coffee Drinking Trends” to “National Coffee Data Trends,” maintaining the long-running NCDT acronym.”

2019 Coffee Consumer Trends

Past-Day Coffee Consumption

  • The number of people who reported drinking coffee within the past day was 63 percent, a modest 1 point down from last year, and a 6 percent increase from the 57 percent mark in 2016.
  • Older people (60+) reported the strongest past-day consumption (72 percent), while younger people reported the least (47 percent for 18-24-year-olds).
  • No significant U.S. regional differences were observed in past-day consumption totals.

 

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McDonald’s Spent $48 Million to Push Bacon in February

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“McDonald’s led all companies in advertising dollars spent at $48 million, less than what the chain allocated in January. Taco Bell (second on the list) cut its TV advertising funding by nearly half, likely due to Grubhub picking up most of the tab for its joint commercial with the chain touting limited time free delivery. Grubhub reportedly spent just under $7 million in ad dollars in February.

The biggest surprise of the month was Arby’s, which catapulted up 26 spots from January to crack the top 10 in advertising dollars spent. The quick service restaurant has completed a large sales turnaround in recent years by relying more on promotions and new deli meats to entice customers, according to Forbes. The chain’s success also led its parent company to acquire both Buffalo Wild Wings and Sonic in 2018.

Overall, quick service restaurants and pizza chains dominated TV advertising again in February, with Yum Brands’ subsidiaries — Taco Bell, Pizza Hut, and KFC — in the top 10 for the fourth consecutive month.  Olive Garden and Applebee’s, the casual restaurants that cracked the top 10 in January, ended February at 11 and 14, respectively, after shelling out more than $10 million each.”

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Papa John’s Accepts $200 Million Investment From Activist Hedge Fund

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“Papa John’s International Inc. is handing over the keys to the embattled pizza chain in exchange for a $200 million investment.

Activist fund Starboard Value LP is supplying the funds and its chief executive officer, Jeffrey Smith, is becoming chairman. He steps into the role vacated last year by Papa John’s founder John Schnatter after reports emerged that he used a racial slur. Schnatter tried to make his own similar deal and said he was shot down.

The infusion comes as the pizza chain also reported preliminary results for the fourth quarter and last year that missed analysts’ estimates. The company had already been in a sales slump before the latest controversy began last summer. Papa John’s plans to use the proceeds to repay debt and invest in the business, it said in a statement. Starboard is making its investment through the purchase of new convertible preferred stock, and the deal includes the option of an additional $50 million investment.

Shares of Papa John’s gained as much as 11 percent to $42.74 in New York trading Monday, the biggest intraday jump since July.”

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Yankee Stadium, Barclays Center Respond To Report Claiming They’re Among The Dirtiest Sports Venues

A bombshell report released by ESPN’s Outside The Lines pored through and analyzed nearly 17,000 food safety inspection reports from 2016 and 2017 conducted by the local health departments which oversee the 111 arenas where every team from the four major North American sports hosts its games. OTL found that in 28% of the arenas, at least half of the outlets inside these venues incurred what ESPN called a “high-level violation — one that poses a potential threat for food-borne illness.”

In the New York City area, where we’ll focus this report, findings were mixed for the six arenas which house teams in North America’s largest and most lucrative market.
Of all 30 Major League Baseball teams inspected in this ESPN report, none fared worse than Yankee Stadium. The new-era cathedral in the Bronx ranked 102nd out of the 111 venues, with 34 of 43 outlets at the Stadium reporting high-level violations, a whopping 79.07%.

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