McDonald’s Spent $50 Million on TV Advertising in April

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“McDonald’s easily led all companies in TV ad spend last month for the second time in 2019, spending $50 million to promote its new any size $1 soft drink limited time offer, and mix and match 2 for $5 deal to customers.

The Illinois-based chain last topped the list in February when it introduced bacon as a new topping on its signature burgers. McDonald’s was pressed by analysts last week on its first quarter earnings call about when it would also delve into the growing plant-based food trend, which rival Burger King has tapped into with Impossible Foods. CEO Steve Easterbrook said McDonald’s is currently weighing additional complexities of launching its own product, while also assessing the sustainability of the consumer trend.

“Our menu teams are clearly paying close attention to it,” said Easterbrook. “They are discussing this amongst each other and with some of the options that are out there. So maybe more to come, but nothing much to say about it in the moment.”

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Burgers still America’s favorite sandwich, chicken gaining ground

Image result for Burgers still America's favorite sandwich, chicken gaining ground“Burgers have been a top item ordered at U.S. restaurants for decades, but chicken sandwiches have come on strong over the last several years, according to The NPD Group receipt-harvesting service, Checkout, which tracks the same buyers’ purchasing behaviors over time. It found that although chicken sandwiches were still behind burgers in the sandwich pecking order, they were gaining ground. Over the 12 months ending February 2019, chicken sandwich orders were up 4% at 4 billion serving, but burger orders were flat at 8.6 billion ordered.

By the numbers, the average number of times a customer purchased a burger at a restaurant over the same period was 14.7 times, and the customer purchase frequency of chicken sandwiches was 8.7. Burgers also have the upper hand when it comes to menu importance or the percentage of all restaurant orders that include one. Burgers were included in 14.1% of all restaurant orders and chicken sandwiches were included in 6.5% of orders.”

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32 Places for Breakfast in Manhattan

The Lobster Club

Major Food Group’s (the Grill, Carbone) Midtown Japanese restaurant has breakfast that’s decidedly more American than the lunch and dinner menus. Dishes such as an open-faced bagel and lox and a sticky bun pull from the group’s Soho Jewish restaurant Sadelle’s — though there is a bento with a shiitake scramble, teriyaki salmon, rice, pea greens, and miso soup. The colorful space may be a bit much early in the morning, but it’s certainly a unique option in Midtown.

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Thomas Keller’s Hudson Yards Restaurant Is Now Taking Reservations

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“Reservations are now live for Thomas Keller’s big Hudson Yards debut TAK Room — but alas, the first three weeks available have already booked up for tables for 2 or more at the mid-century American restaurant. A solo diner has several selections, though. The restaurant, which seats about 180, also accepts walk-ins. Eater has reached out to the team for info on how many spaces are reserved for that.

Perhaps most unexpected, TAK Room’s Resy page claims that people will spend just about $50 per person on a meal at the fifth- and sixth-floor restaurant at the Shops at Hudson Yards. That would be a downright steal for any fine dining restaurant, let alone a Keller one that’s being marketed as glamorous and elegant.

But word is that the TAK Room menu is similar in content and pricing to the one at the Surf Club, Keller’s spendy Miami restaurant that also serves continental cuisine. There, a Caesar salad costs $20 and a ribeye costs $75, according to an online menu. Still, it’s a far cry from the cost of dining at the chef’s other NYC restaurant Per Se, which currently charges $355-per-person for a tasting menu before wine. Eater has reached out to the Keller team for more info on pricing TAK as well.

Keller has insisted that he wants this restaurant to be “fun.” Champagne carts and live music are planned in the dining room, which has views of the $25 billion development, deep green chairs,velvet banquettes, white tablecloths, and a spiral staircase.”

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Webster Hall Team Opens New Seneca Avenue Restaurant

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“The family behind New York’s Webster Hall has opened a new organic American eatery on Seneca Avenue. The Seneca combines a coffee shop, restaurant and bar inside the new digs that opened last summer at 582 Seneca Ave., owners said.

The eatery features a full coffee menu, kombucha on tap, a full menu of beers, natural wines and cocktails, and a short menu of elevated bar food. A breakfast sandwich comes with house-made sausage and hot sauce, the chicken club comes on pullman bread and the tacos come with either chorizo, avocado or mushrooms.

The Seneca is open from Monday through Sunday from 10 a.m. to 2 a.m., the kitchen stays open until midnight and happy hour is from 1 p.m. to 7 p.m. every day, according to the eatery’s website.”

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Her Name Was Carmen Opens in Soho With Latin American Seafood

Soho is now home to a two-floor Latin American restaurant called Her Name Was Carmen, with seafood, music, and a design inspired by the modernism from the ’50s and ’60s in Latin America. Thatcher Shultz (the Garret) and Andres Diaz (Felix, Tropicana parties) own the spot at 527 Broome St., and Diaz, who is of Colombian heritage, wants it to be “an elevated Latin American concept.” To do so, they’ve brought on chef Ben Hammou, formerly of Le Bernardin and Flora Bar, to helm savory and chef Victoria Louise to run pastry. Though both of them are of Peruvian heritage, they will be cooking up seafood with inspiration from all of Latin America.

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The Best Restaurants on the Upper East Side

1. Flora Bar
945 Madison Ave., nr. 75th St.; 646-558-5383

Sure, the location is a little eccentric by local standards (the dining room sits on the semi-bunkered basement level of the Met Breuer museum on Madison Avenue). The decor is a little spare, too (did we mention that it’s in the basement of the Met Breuer?), and local gourmets will complain that the chef, Ignacio Mattos, is an interloper from the wilder, much more unruly culinary regions further downtown (he operates two popular restaurants below 14th Street). But we’d argue that the mingling of high culture and high cuisine at this unlikely three-star establishment creates the kind of alchemy which is unique not just on the Upper East Side, but to the city as a whole. Throw in Mattos’s refreshingly ingenious brand of high-low cooking (where else on the block can you get your crème fraîche and caviar served with house-frizzled potato chips?), the elegantly accessible lunchtime service (yes, there’s a Wagyu burger), the exceptional all-day coffee-and-pastry bar, and one of the better brunch menus in this brunch-crazed part of town, and you have the ideal Upper East Side restaurant for this unfussy, post-gourmet age.

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