Truebird Swoops Into New York with Robotic Specialty Coffee Kiosks

Truebird coffee

“(…) Could the surly and spirited humans of old New York embrace a joe by droid? A new company called Truebird has fluttered in to find out.

Like its predecessors, Truebird pitches its system squarely at the specialty coffee crowd, claiming that its automated coffee kiosks offer drinks that are “consistently as good as those made by the best baristas using the finest ingredients and equipment.”

At a Truebird coffee station, customers are able to choose a fresh and locally roasted coffee from a touchscreen menu, then designate a type of milk and an espresso beverage style for the machine to execute.

The flat ceramic “standard” burrs of one of the machine’s two integrated grinders break the beans. An extraction occurs, and milk is stretched by unseen internals as the customer waits, while a trio of cute, black magnet-driven pucks charmingly coordinate to nudge cups around on the visible surface behind glass.

“We chose our magnetic transport solution versus other options, including an articulated robotic arm, for a variety of reasons, but chief among them was the surprisingly warm, approachable, and magical experience it creates,” Truebird CEO and Co-Founder Josh Feuerstein told Daily Coffee News. “We believe a coffee break is not just about the quality of the drink, but about the feel of the experience. We’ve tried to make every element of our product warm, approachable, and beautiful, from the design of the micro-cafe itself, to the mesmerizing experience of watching your cup glide from the espresso machine towards your hand. We keep that emotional component top-of-mind in our design process. It’s a fascinating challenge, especially for an automated product.”

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Former Darden executive named president of Union Square Hospitality Group

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“Former Darden Restaurants Inc. executive Chip Wade has been named president of Union Square Hospitality Group, the company said Thursday.

Wade, who moves into the role officially in mid-May, fills a position that has been empty since 2015, when it was held by Jeff Flug, who stepped down after the public offering by Shake Shack, which was once a part of the New York-based multiconcept group.

In his new role, Wade (left) will work directly with CEO and founder Danny Meyer, the board and the restaurant group’s leadership team to enhance and evolve the company’s culture, drive guest experience and bolster profitability, the company said.

“USHG is growing in some pretty exciting ways right now,” said Meyer, whose group operates about 18 restaurants under various brands, from the acclaimed Union Square Café and Gramercy Tavern to the more casual neighborhood café Daily Provisions, the barbecue concept Blue Smoke and taco joint Tacocina.”

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Toby’s Estate Brooklyn Changes Name to Partners Coffee

Partners coffee

Fresh off the heels of a second Brooklyn roastery opening and new cafe, Toby’s Estate New York today announced a name and brand change, becoming Partners Coffee.

Toby’s Estate in Brooklyn has been building a passionate following and impressive wholesale roster since opening with a Williamsburg roastery in 2012. Co-Owners Amber Jacobsen and Adam Boyd had licensed the name from the popular Australian roastery, founded by Toby Smith, of the same name.

While 2012 and the subsequent years turned out to be fortuitous times for Australophile specialty cafe businesses riding the Third Wave in New York, the change to Partners Coffee serves to better reflect the local ownership.

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“We are only as great as the sum of our partners, and we are excited to continue evolving and growing with a new look, feel and name that fully embodies who we are and what we stand for,” Jacobsen and Boyd said in an announcement of the rebranding.

The Partners Coffee effort was assisted by the New York design firm Love & War, which sought to “develop a bold, dynamic design aesthetic that evokes heritage coffee brands and the classic energy, optimism and simplicity of old-school New York coffee counters,” according to the Partners Coffee announcement today. (…)”

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32 Places for Breakfast in Manhattan

The Lobster Club

Major Food Group’s (the Grill, Carbone) Midtown Japanese restaurant has breakfast that’s decidedly more American than the lunch and dinner menus. Dishes such as an open-faced bagel and lox and a sticky bun pull from the group’s Soho Jewish restaurant Sadelle’s — though there is a bento with a shiitake scramble, teriyaki salmon, rice, pea greens, and miso soup. The colorful space may be a bit much early in the morning, but it’s certainly a unique option in Midtown.

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Will Legal Marijuana Create New Restaurant Opportunities?

Will legal marijuana create new restaurant opportunities?“If you’ve been to a food conference lately you’ll notice there’s at least one session talking about cannabis, CBD, cannabinoids, or whatever term we’re using now. I’ve been to two conferences in recent weeks that addressed the topic and I’m writing this post while in California, where voters legalized recreational use of marijuana via referendum in 2016. Therefore, I have pot on the brain — so to speak.

At NPD we’re always analyzing how trends affect the food and beverage industry and if you talk to a — what shall we call them, “pot enthusiasts” — you’ll know food plays a major role when they use marijuana. This can be from how they ingest the marijuana to the munchies leading them to eat a variety of indulgent foods.

We took a look in our SnackTrack information, which monitors the consumption of ready-to-eat, convenience-oriented snack foods in the U.S., to see if there are changes since legalization occurred. In those states that legalized recreational marijuana, brownie consumption has increased a whopping 107 percent compared to pre-legalization times. Chewy candies, which had a stable consumption level for years, grew by 17 percent after legalization, and fruit snacks also increased after legalization.

I’m not sure yet if this is a result of the munchies, pot brownies or gummies, and all I can fully say with confidence is these changes are correlations. However, these correlations are in line with what we’ve known anecdotally for some time about recreational pot usage and can point to growth opportunities should more states allow it.”

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4 Ways to Take Your Sales Strategy to the Next Level with a Video Presentation

“To maximize potential impact, businesses are upgrading their sales strategy to incorporate a video presentation. Not only does this put a face to your business, but it can also be individualized to each client, and can significantly help you stand out among the rest. Consider these steps to take your sales strategy to the next level with an introductory video.”

1. Introduce Yourself To Clients

Add a more human, and engaging, element to your pitch and introduce yourself to potential clients with a video. You can let them know what makes your products or services better from the rest, and give them an idea of what kinds of people they can expect to work with by choosing you.

A corporate video can be used as an initial means of contact or a unique way to send clients some information prior to a sales meeting – more than just a sales deck showing off products and price points, a corporate video can provide a platform to show off your merchandise and let potential buyers see them in action.

This is an excellent sales strategy that will get them thinking about your business, and help to take things to the next step.

2. Use Video Content During Your Sales Pitch

When you get the opportunity for a face-to-face meeting with a client, having video content in your sales strategy can help a lot.

More than just presenting numbers, a corporate video enables potential buyers to see your products in use, and learn exactly how they’re beneficial. This is especially useful for those businesses that offer services or products which can’t be brought into the office for the meeting. Adding a quality visual aid to your sales approach allows you to show off the design process, manufacturing floors, your talented staff, and so much more.

(…)

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Thailand’s South Gets Its Due in Williamsburg, Brooklyn

Lately, when it comes to Thai food in New York, the spotlight has been on the spice-fueled cuisine of the Isan region, in the northeast. But the restaurateur Kittigron Lertpanaruk, also known as Khun Oh, is from the south, where curries dominate, and he feels it’s time to give that part of Thailand its due. His new restaurant, decorated with red hanging lamps, gilded Buddhist statues, temple bells and carved wood panels, features a long list of curries. They include cua kreang, a dry curry; gaeng kua, a black pepper curry; and tiplah, a salted fish paste curry. But Mr. Lertpanaruk, who founded the chain of Asian restaurants called Spice and who recently became a partner in Arun’s, a highly regarded Thai restaurant in Chicago, also knows what’s popular, so the menu has dishes like crispy spring rolls, tom yum soup, pad Thai, green papaya salad, satays and mango salmon.

See more openings here.