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https://paigepapers.com/2019/03/15/17504/

What To Expect From Hudson Yards’ Restaurant And Food Options

Anya Fernald is bringing Belcampo's burgers, bowls and

“(…) The majority of new restaurants are slated to open this Friday, an almost unfathomable feat in a city where opening day can be synonymous with delays and postponement.

“We have an absolutely incredible construction and tenant coordination team,” Stuessi says with a laugh when asked how they’re pulling off the large batch of openings. “They’re working with us to bring them all to life in one moment.”

Already, there’s a sense of community in the new neighborhood.

“You see people from different restaurants walking in each other’s spots, grabbing a coffee,” Stuessi says.

The benefit of proximity has also helped the restaurants work together on staffing and supply needs; Stuessi recounts that the hospitality businesses were able to share applicants with their neighbors when good candidates presented themselves but job openings were already filled. “There is a sense of camaraderie with everyone opening a restaurant in Hudson Yards at the same time,” says Sam Gelman, vice president of operations at Fuku, Momofuku’s fast-casual fried chicken sandwich mini-chain.

The Hudson Yards outpost will feature Fuku’s new bone-in fried chicken program and menu of sides, along with its signature spicy fried chicken sandwiches and chicken fingers.

Opening day eats

More than 25 restaurant and food concepts are planned for Hudson Yards, with a majority making their debut this week. (Some, like Sweetgreen, have already opened, while others, like new concepts from Danny Meyer in The Shed and Stephen Starr in the Equinox Hotel, as well as a Maison Kayser, will follow.) Here’s a look at everything on the food front that’s slated to open on Friday:

The Shops & Restaurants at Hudson Yards

  • Teak Tearoom at The Conservatory: Choose from a variety of teas, as well as bites and baked goods, at this all-day cafe. Level 1
  • Blue Bottle Coffee: Get your java fix from the specialty coffee roasters. Level 2
  • Citarella Hudson Yards: Shop a selection of seafood, meat, cheese and produce, as well as wine and spirits, at the gourmet market. Level 2
  • The Drug Store: Try new beverages from Dirty Lemon at this cocktail bar. Level 2
  • Fuku: Find the latest location for the Momofuku fried chicken spot. Level 2
  • Kith Treats at Snark Park: The ice cream and cereal bar adds an outpost in this exhibition space. Level 2
  • Bluestone Lane: Another spot to get your coffee fix. Level 3
  • Van Leeuwen Artisan Ice Cream: The fancy ice cream shop continues its rapid NYC expansion. Level 3
  • William Greenberg Desserts: Pick up some black and whites from the kosher bakery. Level 3
  • Belcampo: Sustainably-sourced meats are the focus of this California chain. Level 4
  • Dylan’s Candy Bar: Fill up on boutique candy. Level 4
  • Hudson Yards Grill: The latest from chef Michael Lomonaco. Level 4
  • Jack’s Stir Brew: More in coffee. Level 4
  • Li-Lac Chocolates: The chocolate institution opens its newest chocolate bar and new flagship. Level 4
  • Queensyard: A restaurant and bar from the UK’s D&D London. Level 4
  • Shake Shack: Get the chain’s signature burgers and milkshakes. Level 4
  • Bouchon Bakery: Find a selection of French pastries and freshly-baked breads. Level 5
  • Kāwi: Chef Eunjo Park helms this new restaurant from Momofuku. Level 5
  • Milos Wine Bar: Get yogurt to go during the day, sip on Greek wines at night. Level 5
  • Neiman Marcus: The department store will feature a cafe (Cook & Merchants, level 5), bar (Bar Stanley, level 6) and restaurant (The Zodiac Room, level 7).
  • Peach Mart: Momofuku’s new to-go concept specializes in kimbap and sandwiches. Level 5
  • Wild Ink: Chef Peter Jin helms this new restaurant from the UK hospitality group rhubarb. Level 5
  • TAK Room: Chef Thomas Keller debuts a new concept in NYC. Levels 5 and 6
  • Estiatorio Milos: Chef Costas Spiliadis opens a second NYC location of his acclaimed Greek restaurant. Level 6

View more here.

Toby’s Estate Doubles Capacity with New Bushwick Roastery Cafe

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“Toby’s Estate has opened its second production roastery in the Bushwick neighborhood of Brooklyn, New York, alongside a new cafe space with seating for 40, a daily brunch menu and a pourover bar outfitted by Saint Anthony Industries.

The New York arm of the Australian-born brand created by Sydney native Toby Smith in 2001 is co-owned by Amber Jacobsen and Adam Boyd, who first opened a Toby’s Estate roastery cafe in Williamsburg in 2012.

Since then, Toby’s Estate has opened four other retail bars throughout Brooklyn, Manhattan and Queens, with a temporarily closed Flatiron location in Manhattan to be replaced this year by another Flatiron bar, according to the company.

At 8 Wilson Ave. in Bushwick, the new roastery will allow the company to double its current production capacity with the addition of a 22-kilo Probat roaster. The roastery will also be home to a new wholesale partnership initiative, through which cafes, restaurants or other wholesale partners can receive a more tailored coffee program.”

See more here.

Tim Hortons Expands to China

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“Tim Hortons has arrived in China, joining the high-stakes battle to sell coffee in a massive country that mostly drinks tea.

The Canadian coffee-and-doughnut chain, run by Burger King-owner Restaurant Brands International Inc., plans to focus on “everyday value” as it muscles up against the ambitious plans of local and foreign players such as Starbucks Corp. Its also debuting at a tricky time as a diplomatic row brews between China and Canada (…).

GEOPOLITICAL ISSUES

Besides joining a crowded field that includes Dunkin’ Brands Group Inc., Coca-Cola Co.’s newly acquired Costa Coffee and local startup Luckin Coffee, Tim Hortons faces a slowing Chinese economy and complicated geopolitical situation.

Its origins as a beloved Canadian brand may run into some nationalistic consumers, given the political tensions underway currently.

Chinese firm Huawei Technologies Co.’s chief financial officer Meng Wanzhou has been held in Canada at U.S.’ request since last December. The Canadian government said in January that 13 citizens have been detained in China since Wanzhou’s arrest.

Many Chinese consumers, however, seem unfazed. Canada Goose Holdings Inc., which opened its flagship store in Beijing in December amid calls for boycott of Canadian goods, downplayed the backlash fears earlier this month after it saw shoppers line up outside its store.

Tim Hortons has struggled to build a following outside its home country. The chain, named for a Canadian hockey star, is opening its first Chinese shop on Tuesday in People’s Square, in Huangpu, Shanghai and is banking on a growing middle class keen to try Western inventions like its honey cruller donuts.

“Tim Hortons will need to offer not just something unique that Chinese consumers can’t find at other chains, but also spend heavily on marketing to build awareness of the brand,” said Jason Yu, Shanghai-based general manager of Kantar Worldpanel in Greater China.”

Read more here.

In New York City, Restaurants Welcome Tables for One

Customers dine at Boqueria for lunch. The Spanish restaurant’s tapas, or grazing-style menu, appeals to solo patrons.

In New York City restaurants, the party-of-one is becoming a cause for celebration.

OpenTable, the online reservation platform, said that bookings by solo diners at restaurants in the city jumped by 80% from 2014 to 2018. And while OpenTable said those parties-of-one represent a very small slice of overall bookings, some restaurants said that business from solo diners can now account for up to 10% of their sales.

Even on Valentine’s Day, the most couple-oriented dining occasion of the year, New York restaurants are making room for patrons dining alone. OpenTable said that Valentine’s Day solo reservations in 2018 increased by 33% over the previous year. And perhaps for good reason: Restaurants said solo customers represent the ideal, as they are truly there for the food and experience rather than the social occasion.

“The way we approach it is that when we have a solo diner, it’s more of an honor than anyone else,” said Andrew Kuhl, the dining-room manager at Eleven Madison Park, the Michelin-starred restaurant in Manhattan’s Flatiron District.

Restaurants are doing their part to encourage such business. At such establishments as L’Artusi, an Italian restaurant in the West Village, and Odo, a Japanese spot in the Flatiron District, solo diners are given a free offering—say, a small serving of an off-menu item or a glass of sparkling wine. And on Valentine’s Day, some restaurants said they make an extra effort to welcome the solo crowd. For example, at Jones Wood Foundry, a food-driven pub on the Upper East Side, a communal table is set aside for party-of-one diners.

View more here.

Fluffy Japanese Pancake in Chinatown

People are going wild for these Japanese souffle pancakes

“Chinatown Japanese dessert shop Taiyaki is drawing wildly long lines with a new menu item: fluffy souffle pancakes. People waited in a two-hour line to grab the pancakes last weekend, which come topped with sugar, butter, whipped cream, and syrup, or with matcha cream. The Chinatown restaurant at 119 Baxter St., between Canal and Hester Streets, is selling a stack for $7 from 11 a.m. to 2 p.m. on Fridays, Saturdays, and Sundays.”

See more here.

Sweetberry CEO predicts 300% growth in sales

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“Predicting a 300 percent sales increase for a 1-year-old brand is a pretty gutsy statement for any new business, but Sweetberry Bowls CEO Desi Saran is confident that he’s on to something.

The restaurant veteran and serial entrepreneur first opened the New Jersey-based brand, which serves acai, coconut and pitaya bowls, wraps, salads, smoothies, in 2017, and has since grown it to 13 locations. That was after he served as an operating partner at Playa Bowls, four years ago, helping to grow it from a beach-front smoothie stand to a national chain. He left that behind, however, to launch Sweetberry Bowls, which Saran said is on its way to becoming a global chain.”

“Q: What sets you apart from your competitors?
A
: Sweetberry Bowls is a brand new company, and we’re truly making a name for ourselves in the growing Acai bowl category, which is fairly new in the fast casual space. But, we’re not just a bowl concept or smoothie shop – we serve a full product mix of salads, sandwiches and wraps as well. As a result, our product offering isn’t just seasonal, but fully functional all year round.”

Read full interview here.