Promoting Restaurant Technology Through Advertising

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“Most people use social media as a tool for keeping in touch with friends and family, so it makes sense that we wouldn’t want it cluttered with ads for a deal, but rather content that makes the companies we like seem more human, as if they’re just one of us. Restaurants are getting behind this is a big way and joining in on online celebrations for holidays, from Valentine’s Day to Teacher Appreciation Day, following along with major sporting events, or simply sharing memes relevant to their brand.

As technology continues to evolve the way restaurants operate, so too do the messages they communicate to customers via advertising. Whether it be new options for delivery, or an emerging media channel to connect with customers. Nothing happens in a vacuum—it all contributes to the greater ecosystem surrounding a business, requiring a true 360-degree omnichannel view.”

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A French Celebrity Chef Finds a Spot in a Lexus-Owned Space

“The aromas you might pick up in this building, owned by Lexus, the car company, may not be that new-car smell but rather curry, roasting meat, smoked vegetables, caramel and freshly ground coffee. Food is the main purpose of this installation, which features a ground-floor cafe, a full-service restaurant and bar upstairs, and not a car in sight. It’s the third such venture for the brand, after others in Tokyo and Dubai. Union Square Hospitality Group is behind the cafe and restaurant, but the food is being devised by Gregory Marchand, a French celebrity chef who owns the Frenchie restaurants in Paris and London. He will be on hand from time to time for the next four to six months; after that, another chef-in-residence will be imported. “We want chefs who are new to New York and up-and-coming,” said Kirk Edmondson, the manager. The long-term executive chef is Nickolas Martinez, who worked with Joël Robuchon and at Foragers City Table. Kaz Fujimura is responsible for pastries, and Andrea Morris is in charge of drinks and wine. A circular bar and lounge is on one side of the second floor. The dining room, done mostly in black and white with a spacious open kitchen, seats 50. Mr. Marchand’s menu includes some of his signature dishes like baby leeks with Parmesan sabayon and smoked egg yolk, halibut grenobloise, and a toffee and banana dessert called banoffee.”

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The Nutella Cafe is finally opening in Union Square

“Nutella stans of the eastern seaboard, your time has finally come: the Nutella Cafe in New York City opens on Nov. 14, in all of its ridiculously decadent, Instagrammable glory. In case you have not also been tracking this cafe so intensely that employees at Google are probably concerned about your Nutella search history, a bit of background: in June, Ferrero announced the opening of a Nutella cafe in the Big Apple, marking the second such cafe in the U.S. after the original opened in Chicago in 2017. The menu at the Chicago location is already drool-worthy enough — now, many of those fan favorites are about to hit the New York location, which also includes new menu items that will make your Nutella-loving heart sing.

Before we even get into the menu, though, you need to know that this new cafe is a capital E Experience, from the decor to the merchandise to ordering the food itself. The new cafe, which is located in Union Square, is so Instagram-worthy that it has attracted crowds long before its opening. The front door is a Nutella jar; the ceiling is crafted to replicated Nutella spread; even the light fixtures are based off of the yellow flower on the iconic Nutella jar. The place is wall-to-wall Nutella, lined with unique merchandise, a gelato station, a coffee station, shelves of Nutella goods, and a massive light fixture that says “Nutella” on it that covers an entire wall.”

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The Continued Evolution of Coca-Cola’s Portfolio

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“(…) The products, which debuted at the 2018 NACS Show in Las Vegas, tap into trending categories and insights, said JC Harvey, director of retail channel strategy and commercialization at Atlanta-based Coca-Cola.”

“Far Coast is the company’s foray into the explosive cold-brew coffee segment. Slated to launch in January, the products are packaged in resealable aluminum bottles and feature single-origin coffee beans. Varieties include Single Source Ethiopian, Signature Blend Latin American and Café con Leche, which includes milk.

In the premium water category, Coca-Cola’s smartwater brand is expanding with two varieties: smartwater alkaline and smartwater antioxidant. Like the original product, both are vapor-distilled with added electrolytes for taste. The antioxidant water is infused with selenium. Alkaline water is ionized and has a higher pH level than regular drinking water.”

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2019 US Coffee Championships Coming to Kansas City

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“The 2019 U.S. Coffee Championships (USCC) will be taking place in Kansas City, Missouri, on March 15-17, according to an announcement from USCC organizers today.

USCC events are typically held in conjunction with the Specialty Coffee Association (SCA) Expo, where thousands of coffee professionals are already gathered each year. Yet this year, the World Barista Championship and World Brewers Cup competitions are taking place during the SCA Expo in Boston in April, meaning U.S. champs must be crowned ahead of that event.”

“This is a special year because the U.S. Coffee Championships will take place outside of the Specialty Coffee Expo,” Melissa McGuinness, senior event manager of national competitions at the SCA said in today’s announcement.”

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Dunkin’s Espresso Flavors Craft Beer For Fall

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The two iconic beverage brands have come together for the first time to launch a balanced, malty tasting, smooth brew starting October 1. The 12 ounce bottles and drafts will be available throughout the fall season, at select retail locations across the Eastern U.S.

Harpoon Dunkin’ Coffee Porter first premiered September 27 at Dunk-toberfest, the aptly named introduction to Harpoon’s annual Octoberfest event.The new, 6% ABV Dunkin’ Porter has a smooth mouthfeel with aromas of espresso and dark chocolate. The brew pairs perfectly with fall favorites like hearty stews, seasonal desserts, tailgating and, Dunkin’s signature donuts.

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102-year-old Orwasher’s Bakery is preserving NYC nostalgia while adapting to the times

“The original Upper East Side location of Orwasher’s opened in 1916 on East 78th Street between 1st and 2nd Avenues by a Hungarian immigrant named Abraham Orwasher when a swatch of Yorkville was known as “Little Hungary.” The Orwashers used family recipes for the high-quality rye, black, and grain breads of their homeland, baking them all in a basement brick oven and delivering the loaves by horse and carriage. Thought the Upper East Side location looks small from the outside, there were, literally, millions of pounds of dough being mixed there. Doing a quick calculation, Keith estimates that this amounted to more than 10 million loaves of bread over its 103-year history. Today, Orwasher’s churns out between 9,000 and 10,000 loaves a day!”

“He describes the vintage East Side store as “an oasis.” When you walk in, “it seems like you’re going to a country store in Vermont.” But even though the 1,200-square-foot West Side location on the corner of 81st and Amsterdam is a bit more modern, the customer base is quite similar. A lot of people used to travel across town and now have a store closer.”

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