How to Create Facebook In-Stream Video Ads

“Because Facebook in-stream video ads interrupt what people are viewing, your video needs to capture your audience’s attention quickly.

One way to do this is to tell a story and make the narrative something that your audience will respond to. If the first 5 seconds of the story grabs their interest, they’ll likely want to know what happens at the end. To go one step further, include a call to action so people can visit your website to find out what happened next.

Another tactic is to show something that’s a shock/surprise in the first 5 seconds. Teach your audience something, make them laugh, or say something controversial and explain it (if it’s appropriate for your brand). At the beginning of the video, explain the problem and promise a solution.

Consider using text overlay for viewers who are watching your video with the sound muted. This may also be a good solution if you don’t have the resources for an expensive media production. You can create a video slideshow instead.”

Read more here.