Fresh Marketing Ideas For A New Year

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Get charitable.
Retailers can bring in new customers by hosting charity nights. Work with local charities and offer them a percentage of sales for every customer who walks through the door. That should encourage the nonprofit to market to their staff, friends, and family, thereby bringing in new shoppers.

For a service business, you can increase your exposure by allowing a nonprofit to give away a free service from your company as a prize. Many charities have auctions, dinners with prizes, or other events where this type of offer would be appreciated.”

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Word-Of-Mouth Recommendations Still Effective Among Diners

“When it comes to choosing a restaurant, it seems good old-fashioned word of mouth is not dead, according to a recent survey by reservation platform SevenRooms.

More than half of American diners (54 percent) turn to friends and family for restaurant recommendations. About 30 percent consult review sites like Yelp, and 25 percent were influenced by something they saw on TV, according to the survey, conducted with research firm YouGov.”

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Different Types Of Restaurant Menus

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“Menu is essential for all restaurants and it plays an important role in promoting the business. A menu not only provides information about the food articles available at the restaurant along with prices, but also tempt the customer to order the food. Menu should be attractive and informative as in not long but it should be able to provide the necessary information.

Different restaurants have different approaches on serving the food and fixing prices for each item. Similarly different restaurants follow different menu styles. Here we are going to talk about the most commonly used five different types of restaurant menus.

Static Menu

This is the most common type of menu which has been accepted widely. Different food items will be categorized into different groups and subgroups such as appetizers, entrees, salads, soups, desserts etc. This type of menu will be kept laminated for easy cleaning and will contain several pages. Most of the fast food restaurants use this type of menu.

A’la Carte Menu

When different food items are sold individually, this type of menu will be the best. For example, when you order a steak, it will not accompany salads and potatoes. You will have to order them separately. In such restaurants, the prices of each item should be shown individually.

Table d’hote Menu

In some restaurants where food items are sold as multi course meals. Here the choices will be less and the charges will be for the meal not for individual items. Customer will not have a choice to order individual items. In such restaurants “Table d’hote” type of menu will be the best choice. This is also known as “Prix Fixe Menu”.

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The Best Restaurant Meals of 2018

Roasted eggplant with Calabrian chile

Kat Kinsman, Extra Crispy Senior Food & Drinks Editor and Food & Wine Contributor: Eating out is often tough for me because I have so many dietary restrictions, so the vegetable courses at Misi were an absolute godsend. I texted a friend on the way home freaking out about how each of them was excellent in a violently different way, and that I could partake of just about everything with glee. Also, I must mention the hospitality at Temple Court. Even during an overwhelmed Restaurant Week, every single person was gracious, informed, efficient, and warm. I know I’m an easily identifiable food world professional, but I also take care to look around and see how other tables are being treated. All smiles. It was a joy.”

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Survey: Walmart builds on largest share of grocery loyalty

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“Walmart is quickly extending its grocery dominance in brick-and-mortar into the online realm.

Consumer market researcher Packaged Facts said Thursday that 23% of online grocery consumers cited Walmart as the retailer they use most for groceries. That’s second only to Amazon, named by 38% of purchasers, according to Packaged Facts’ “U.S. Grocery Market Focus: The Walmart Shopper” report.

About 27% of in-store grocery purchasers said Walmart is the brick-and-mortar retailer they get groceries from most — over two times as many as Kroger, the next most cited retailer, the study revealed.

In a relatively short time, Walmart has transformed itself into an omnichannel retailer by accelerating investment in e-commerce to develop a seamless shopping experience between its massive store base and digital properties, Packaged Facts noted. What’s more, Walmart has turned its thousands of stores — an apparent cost disadvantage versus pure-play online retailers — into a competitive strength in distribution, the researcher said.”

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Simple Tactics for Building a Solid Business Reputation

“According to new studies, one of the top ways you can go the extra mile for your customers is by personalizing their shopping experiences.

One report predicted that by 2020, the customer experience will be more important than price and product when it comes to setting your brand apart. And according to another source, this data is already starting to take effect. Forty-four percent of consumers said a personalized shopping experience would likely result in brand loyalty.

Going the extra mile for your customers by making sure their shopping experience is memorable isn’t just a recent trend, though. Treating customers as individuals has always been essential for business reputations. Who wants to talk to someone who is ushering them out the door? Some other ways you can show customers you care is by listening to complaints, rectifying problems, and establishing a loyalty program for small business.”

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McDonald’s Is Selling Cheesy Bacon Fries In Certain States

“McDonald’s traditional hot and crispy fries are getting jazzed up with two classic add-ons: Smoked bacon bits, and a gooey drizzle of real cheddar cheese sauce. It’s not quite the gravy-and-cheese-curd-topped poutine of our Canadian neighbors, but if you like your fries with a little something extra, this is your side dish.”

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