Fresh Marketing Ideas For A New Year

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Get charitable.
Retailers can bring in new customers by hosting charity nights. Work with local charities and offer them a percentage of sales for every customer who walks through the door. That should encourage the nonprofit to market to their staff, friends, and family, thereby bringing in new shoppers.

For a service business, you can increase your exposure by allowing a nonprofit to give away a free service from your company as a prize. Many charities have auctions, dinners with prizes, or other events where this type of offer would be appreciated.”

Read more here.

Word-Of-Mouth Recommendations Still Effective Among Diners

“When it comes to choosing a restaurant, it seems good old-fashioned word of mouth is not dead, according to a recent survey by reservation platform SevenRooms.

More than half of American diners (54 percent) turn to friends and family for restaurant recommendations. About 30 percent consult review sites like Yelp, and 25 percent were influenced by something they saw on TV, according to the survey, conducted with research firm YouGov.”

Read more here.

 

Key Ingredients For Successful Organizational Change

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As we approach the end of 2018, many of you are probably planning business transformations for the New Year. However, the loftier the goals, the more care needs to be given to the process in achieving them. All organizations today face the need for more frequent and ongoing change in order to maintain their competitive advantages and relevance in the the marketplace. But change is exceedingly difficult in today’s more complex business battlefield. In the Navy SEAL Teams, we operated in what we referred to as VUCA environments: volatile, uncertain, complex, ambiguous. Sounds just like modern business doesn’t it?

Five Key Ingredients

Successful change formulas involve (1) vision, (2) benefits, (3) sponsorship, (4) resources and (5) methodology. If any of these five ingredients are left out, the outcome won’t taste all that great. For example, if aligned vision is lacking confusion sets in quickly. The key word being aligned. If senior leaders have varying ideas of what success looks like, things get messy really fast. When the benefits aren’t clear (or not clearly communicated), ambivalence occurs. Without full sponsorship from leadership, resistance spreads. Without resources, frustration. Without a clear methodology and approach, procrastination becomes the norm.

Read more in Forbes article here.

The Biggest Surprises in NYC Dining in 2018

A dinner spread at Le Sia

“Serena Dai, editor of Eater NY: I suppose I shouldn’t be so surprised by this because the world is such a garbage fire, but it was interesting to see how quickly powerful people (and a lot of media) were to embrace the return of the Four Seasons Restaurant seemingly without any caveat. I guess I’m an optimist, which means I will always be a little bit surprised at how naive old-school power is. Did the 40 investors really think that Julian Niccolini’s past behavior wouldn’t impact perception of the restaurant among the new audience they were reportedly aiming to attract? Did they really think amazing food and a $30 million build-out could overcome years and years of baggage — now newly visible in the age of #MeToo — when nobody from the restaurant came out front to address the fact that the face of the restaurant is an admitted sexual assaulter? People can’t move forward without an apology, but here, there wasn’t even really that. Yes, it’s legendary; yes, it’s hugely influential. But we live in a different world now, and sometimes it is okay to pay our respects, and then lay a restaurant to rest.”

See more here.

Key marketing trends on Instagram

The Top 2018 Instagram Trends for Small Business

2018 Instagram Trends

If your business has an Instagram presence or if you’re thinking about starting one this year, here are some of the top statistics, updates and trends from 2018.

  • Instagram had about 800 million worldwide users earlier this year. That number has since grown to over 1 billion.
  • In fact, the app has more than 1 billion downloads on Google Play alone.
  • 95 million photos and videos are uploaded to the platform daily.
  • 53 percent of those who use social media have an account on Instagram.
  • And 61 percent of Instagram users said they used Instagram more often this year than they did during the previous year.
  • It’s also especially popular with young people. 50 percent of Gen Z social media users are on Instagram.
  • And it’s popular with consumers who are willing and able to spend; 31 percent of adults on Instagram earn at least $75,000 annually.”

See more here.