McDonalds Buys Dynamic Yield For $300 Million to Bring Big Data to Drive-Thru

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“In a testament to the value of personalization, McDonald’s announced plans to acquire an Israel-based startup that uses data to serve up personalized offers to customers. According to people familiar with the matter, McDonald’s will acquire Dynamic Yield for upwards of $300 million.

The acquisition will inject technology into multiple areas of the traditional fast food restaurant, starting with a core feature: the drive-thru. McDonald’s tested the technology in a Miami location, where, according to Wired, the company’s algorithms took real-life factors like weather and traffic into account, suggesting appropriate menu items.

Thanks to new technology, restaurants collect plenty of data. But the practical application of that data is big business, and McDonald’s is seizing that opportunity with the Dynamic Yield buy.

“Upon closing of the acquisition, McDonald’s will begin to roll this technology out in the drive thru at restaurants in the United States in 2019 and then expand the use to other top international markets,” the company said in a statement on the news. “McDonald’s will also begin work to integrate the technology into all of its digital customer experience touchpoints, such as self-order kiosks and McDonald’s global mobile app.”

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Restaurant Menu Trends: What to Expect to See on More Menus in 2019

2019 restaurant menu trends

1. CBD (Cannabidiol) — up 99%!

It was only a matter of time before cannabidiol—or CBD—made its way into the restaurant industry. The non-psychoactive derivative from the cannabis plant has helped consumers looking for relief from inflammation, pain, anxiety, insomnia, seizures, spasms, and other conditions without the negative side effects of some pharmaceutical drugs.

According to the National Restaurant Association’s (NRA) What’s Hot Culinary Survey, a barometer of U.S. food and beverage trends, 650 professional chefs—all members of the American Culinary Federation—said infusing food and drink with cannabis and CBD could create unique cuisine opportunities and potential new markets for experiential dining occasions. Of the survey’s respondents, 77 percent identified cannabis/CBD-infused drinks as the number one trend in the restaurant industry right now, and 76 percent tapped cannabis/CBD-infused food as the second most popular trend.

Data from Upserve customers revealeda 99 percent increase in CBD menu items in 2018, setting up 2019 as the year of CBD. From baked goods to CBD-infused beverages, restaurants across the country are responding to a consumer demand to chill out.

“There has been growing popularity and support around CBD, and if it makes people happier and less stressed, then why not give the public what they want?” says Nick Duckworth, owner of cafe Banter NYC. They currently only sell Dirty Lemon CBD, a packaged, CBD-infused drink, but will be expanding their CBD offerings in 2019, allowing customers “to add CBD drops to most beverages.”

View all 2019 Menu trends here.

Request for Proposals for the Sale of Food and Beverages from Mobile Food Units at Flatbush Ave & Plaza St, 9th St & Prospect Park West, Dog Beach, 10th Ave Ballfields and the Vanderbilt Playground Loop in Prospect Park, Brooklyn, NY

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Restaurant Boasting New York City Flair Coming to the Castro

“When it opens this spring, Gramercy Park will serve Californian cuisine in the evenings, New York City-style sandwiches in the afternoons, and all-American brunch on the weekends. Owner Mark White hopes to open the restaurant by mid-April at 216 Church Street, formerly Crepevine in the Castro.

White is fairly secretive about his background. He says he graduated from the Culinary Institute of America 20 years ago, and went on to own four restaurants in New York. But he sold off his stakes in those restaurants — which he did not name — and now has his eyes on San Francisco. He’s starting a new restaurant group, Madison Avenue Hospitality Group, and plans to open five restaurants within five years here. Gramercy Park is the first.”

“Gramercy Park will also occupy a smaller, 480-square-foot space next door — dubbed Gramercy Park To-Go — to serve commuters in the morning with coffee and grab-and-go items. It’ll also provide a streamlined area for delivery services like Caviar and Postmates to pick up orders without clogging up the main dining room. Between the two spaces, White hopes Gramercy Park will be the sort of neighborhood spot folks visit multiple times a month.”

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