Simple Roast Makes It Look Easy in Auburn, New York

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“Snagging a quick cup of coffee from a drive-through on the daily commute is a simple pleasure upon which many Americans depend. In Auburn, New York, Simple Roast is adding quality to the basic equation.

A second Simple Roast drive-through kiosk held its grand opening earlier this month, and owner Matt Peirson now believes he has enough skilled baristas at each location that he can devote the majority of his attention to the fire-engine-red Ambex YM-10 roasting machine inside the company’s 700-square-foot roastery, office and storage facility.

Three years ago, prior to opening any drive-throughs, Simple Roast sold its beans at area farmers markets, running through about 50 to 60 pounds per week. Now with two kiosks and a wholesale operation, the company runs through more than ten times as much from its headquarters in the picturesque city in New York’s Northern Finger Lakes region.”

See more here.

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