How to get the most out of your loyalty program

The most common action restaurant owners take with loyalty programs is the most obvious one: offer coupons or discounts.  But if these people are already paying full price, why would restaurant owners want to turn them into discounted diners?

When you have the tools to get to know your biggest fans and their preferences, you can build loyalty in other ways that can help reduce the number of discounts and other monetary rewards.  By listening and engaging with your customers you can learn what kind of rewards they want to receive and provide more targeted products and services.

See more here.

Dunkin’ debuts $2 snack menu to boost all-day sales

“Having mastered the coffee-and-doughnut breakfast trade, Dunkin’ Donuts is looking to expand its appeal at other times of the day.

The chain is going to offer what it calls a Dunkin’ Run menu aimed at take-out customers. Part of its appeal will be price — $2 per item for five products like its Donut Fries, doughnut strips that mimic the look of french fries, and chicken tenders with a waffle-like coating.”

Read more here.

Yelp to go national with health inspection program

Yelp is planning to bring more than just user-generated reviews to your screen.

Yelp will be nationally expanding its LIVES program, which displays health inspection information of various businesses. Launching the program in 2013 for San Francisco-area restaurants, Yelp collaborates with local governments and HDScores, a platform that aggregates health inspection reports nationwide, to display health scores on a 0-100 scale to users.

Since the launch of LIVES, Yelp has inserted health scores to 200,000 business pages. The company said in a blog post that this number will more than triple, as it added data for more restaurants in New York, California, Texas, Illinois and Washington, D.C., today. Yelp plans to continue to roll out updates across various states in the coming months.

See more here.

New York Teaches Food Business to Public Housing Residents

Launched in 2015, the program brings together key city agencies, including NYCHA and the NYC Department of Small Business Services, with additional support from nonprofit partners. The largest donor is Citi Community Development, a Citigroup , Inc. unit, which has provided approximately $500,000. The City of New York has provided $215,000 in public funding as well.

Sandra Mathis, a graduate from last year who runs Grace Kelli Cupcakes, said the program has given her the confidence she can eventually succeed. Still, operating the baked-goods company named after her daughter is a challenge—revenue can range from $100 to $3,000 a month.

Read more here.

Business Expenses You Can Reduce or Eliminate to Save Thousands

9 Business Expenses You Can Reduce or Eliminate to Save Thousands

According to Business Insider, cash-flow problems account for 82 percent of all small-business failures. That’s nearly double the second-place factor (no market need for the product). If you run a small business, you’re more likely to succeed by selling a product no one wants than you are with a weak cash flow.

Necessary expenses either make you money or differentiate your business from the competition. If you pay a lot for customer service representatives, but your company offers the best service in its niche, that’s not an unnecessary expense — it’s a market differentiator. If you spend tons of money on an automated service line that’s rarely used, that’s an expense to chop.

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FreshDirect Debuts State-of-the-Art South Bronx

FreshDirect Debuts State-of-the-Art South Bronx Campus Ecommerce

“FreshDirect, the Northeast’s leading online fresh food grocer, has opened the FreshDirect Campus (FDC), a state-of-the-art facility in New York’s South Bronx community. Featuring such grocery technology as robotic pick towers and smart routing technologies, as well as 9 miles of conveyor belts, the environmentally friendly, energy-efficient campus reimagines farm-to-fork food distribution and manufacturing, which the e-grocer believes will allow it to deliver even higher-quality, fresher food to customers.”

FreshDirect delivers directly to customers in seven states, including the New York and Philadelphia metropolitan areas, and the District of Columbia. In 2016, FreshDirect launched FoodKick, which caters to urban residents with a curated selection of food, alcohol and essentials, all delivered in as little as an hour.”

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Energy drinks get a healthy makeover with help from MatchaBar

On Tuesday, MatchaBar released the first sparkling matcha energy drink. The brand is known for its ceremonial grade matcha, which can be found in 1,000 retailers nationwide as well as its three namesake cafes in New York and Los Angeles. Available in regular or sugar-free, the new product contains 120mg of caffeine per can, which is similar to a Red Bull.

The difference, of course, is the ingredients. It incorporates tea as well as antioxidant-rich juice extracts, thereby making a healthier version of its more chemical-laden competitors. See a MatchaBar story below.

 

To celebrate the new launch, MatchBar partnered with Whole Foods and Facebook for a social media campaign dubbed “Gift The Hustle.” Fans can now send a coupon for a free can of MatchaBar Hustle through Messenger to their friends, redeemable at the nationwide retailer.

 

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