Learn How to Get a Liquor License for Your Restaurant or Bar

bartender tricks for mixing cocktails

“Opening a bar is about a little more than choosing the perfect beer and liquor list. In fact, there are a number of restaurant licenses and permits that you need to get out of the way before you can open your doors for business. In getting caught up in dreaming about all the delicious drinks that a new restaurant owner plans to offer, many forget about the extent of the legalities they have to navigate first, legalities that can throw a serious wrench in your grand opening plans if they aren’t executed correctly.

Although alcohol laws will vary from state to state, attempting to open a bar without a liquor license is going to lead down a road of penalties, fines, and shut doors—all of which every restaurateur wants to avoid at all costs (…).”

    1. “How much does it cost to get a liquor license? The cost of obtaining a liquor license can vary greatly depending on the state. Full liquor licenses can range from $12,000 to $400,000. Beer and wine liquor licenses can cost as low as $3,000. The actual cost you can expect to pay really depends. The best way to estimate it is by chatting with bars and restaurants in your local area that are similar in size and scope to yours.
    2. How old do you have to be to get a liquor license? Like all things related to alcohol in the United States, a person must be 21 years of age to work in a bar or obtain a liquor license (…).”

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Face-To-Face Meetings Help Improve Sales Rates

The Sales Profession Saved My Life -- and Made My Company Millions

“(…) Prospects who refuse to make a final decision even after being held accountable to their previous declarations are politely telling you “no.” And keep in mind, “no” is a perfectly acceptable answer because “no” will not kill you in sales — “I don’t know” will destroy you with false hopes of commissions that will most likely never materialize.

This selling method can be applied to any number of excuses you are likely to hear at the end of your sales presentation. By addressing “I want to think about it” or “I don’t want to change suppliers” or “I need three bids” proactively, you will be in a very strong position to get a final decision about you and your company.

Never be caught flat-footed when it comes to objections and stall tactics. Proactively anticipate and prepare for whatever excuses may come up.

The key is to combine basic psychology and sales fundamentals to proactively eliminate the inevitable excuses prospects will raise to postpone making a decision. By removing the excuses ahead of time, the prospect will be more likely to make that final decision in your presence, which will dramatically increase the probability of a successful outcome.”

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TripAdvisor Plans A Social Network Via New Feed, Site And Partners

“TripAdvisor wants to be a one-stop-shop for consumers to share, plan and learn about trips. To reach that goal, the Needham, Massachusetts-based travel site is unveiling a new website and mobile offering later this year that gives consumers the option to connect with friends, influencers, brands and publishers to build social feeds and plan trips.

“One size fits all becomes a personalized trip for you,” said Stephen Kaufer, chief executive and co-founder of TripAdvisor at an unveiling event in New York on Monday morning. “I’m an individual, I’m unique,” he added, noting that consumers want to hear what other voices are saying, and then pick and choose accordingly. According to TripAdvisor data, 66 percent of trip planning incorporates reviews from other travelers, and 62 percent comes from friends and families sharing tips.”

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5 Free Ways To Get Customers Talking About Your Brand

Image result for brand“Most fast-casual operators believe that competency creates conversation. That being “good” equals word of mouth. But it often does not, because almost every competitor is at least good. If you want customers to tell others about your restaurants — and you do — you must be different in addition to being excellent.

Talkable generosity
In this style of Talk Trigger, you give your customers a little something extra, Five Guys Burgers and Fries is legendary in this area, as they provide each patron a substantial volume of “bonus fries.” Social media chatter about this largesse is constant, propelling the chain’s growth.”

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How to Create Facebook In-Stream Video Ads

“Because Facebook in-stream video ads interrupt what people are viewing, your video needs to capture your audience’s attention quickly.

One way to do this is to tell a story and make the narrative something that your audience will respond to. If the first 5 seconds of the story grabs their interest, they’ll likely want to know what happens at the end. To go one step further, include a call to action so people can visit your website to find out what happened next.

Another tactic is to show something that’s a shock/surprise in the first 5 seconds. Teach your audience something, make them laugh, or say something controversial and explain it (if it’s appropriate for your brand). At the beginning of the video, explain the problem and promise a solution.

Consider using text overlay for viewers who are watching your video with the sound muted. This may also be a good solution if you don’t have the resources for an expensive media production. You can create a video slideshow instead.”

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Food Delivery Option is Now on Facebook

facebook

Have you ever giving out “thumbs” for delicious food photography on social networking sites? Don’t you want to actually taste those delicious food? Now, a powerful data analysis social media, Facebook, has added food delivery option on its social networking site. Aiming to fill out the gap between social and utilitarian, utilizing the advanced target advertising strategy in food delivery market could be a huge step forward in the restaurant industry. Business can now market its brand image on social media and bring the food to the right foodie.

You can read more about this topic here.