This is how Google motivates its employees

“Google is consistently rated as being a top employer, and the culture it created helps to attract and retain top talent. The company optimizes its talent by designing and motivating strong teams—an ability that is essential to be successful, says Robert Bruce Shaw, author of Extreme Teams: Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail.

For example, Google is known for tough and thorough screening, says Shaw. “Everybody who is hired is highly qualified,” he says. “Fitting the culture is not a factor because candidates are screened for it. With high-caliber talent, culture fit can be taken for granted. If you have that, you can use their techniques. If you don’t, you have to be more deliberate.”

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How Restaurants Can Cut the Costs Of Handling Cash

Image result for restaurant operations cash handling

“One of the last things a quick-service restaurant manager wants to do at the end of a long shift is count down registers and fill out reports. They’ve been on their feet all day, helping customers, prepping food and putting out fires (only the figurative type, hopefully).”

“(…) Counting, reconciling and depositing money manually causes unnecessary inefficiency and risk in the business. Managers and staff remain on the clock at the end of the day, making the simple act of counting and reconciling cash costly in itself. Other risks include:

  • Potential for errors
  • Opportunity for theft
  • Untracked deposits
  • Time away from customer-facing activities like cleaning, service or food prep/safety.”

“According to a 2018 study of cash by IHL Group, 41.1 percent of quick-service transactions are in cash. While debit and credit might prevail in other areas of retail, the Federal Reserve reports that cash is still the payment of choice for transactions under $25—certainly within the sweet spot for average quick-serve tickets. Shake Shack learned this lesson recently as its customers demanded the ability to pay cash at a previously cashless location.”

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5 Free Ways To Get Customers Talking About Your Brand

Image result for brand“Most fast-casual operators believe that competency creates conversation. That being “good” equals word of mouth. But it often does not, because almost every competitor is at least good. If you want customers to tell others about your restaurants — and you do — you must be different in addition to being excellent.

Talkable generosity
In this style of Talk Trigger, you give your customers a little something extra, Five Guys Burgers and Fries is legendary in this area, as they provide each patron a substantial volume of “bonus fries.” Social media chatter about this largesse is constant, propelling the chain’s growth.”

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How to Create Facebook In-Stream Video Ads

“Because Facebook in-stream video ads interrupt what people are viewing, your video needs to capture your audience’s attention quickly.

One way to do this is to tell a story and make the narrative something that your audience will respond to. If the first 5 seconds of the story grabs their interest, they’ll likely want to know what happens at the end. To go one step further, include a call to action so people can visit your website to find out what happened next.

Another tactic is to show something that’s a shock/surprise in the first 5 seconds. Teach your audience something, make them laugh, or say something controversial and explain it (if it’s appropriate for your brand). At the beginning of the video, explain the problem and promise a solution.

Consider using text overlay for viewers who are watching your video with the sound muted. This may also be a good solution if you don’t have the resources for an expensive media production. You can create a video slideshow instead.”

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2015 Restaurant Finance & Development Conference

TaraPaige Group will be attending the Restaurant Finance & Development Conference for the third consecutive year! The annual financial and development conference for growing restaurant company owners and executives is happening November 9-11 at the Wynn in Las Vegas, Nevada.  A large array of finance companies, real estate developers, investment banks, merger and acquisition specialists, bank representatives, business brokers and other financial intermediaries will be available to meet with the conference attendees.

The Finance & Development Mall is known as the industry’s ‘dealmaker event’ as it is where restaurant finance and investment sources will unveil their financing programs; it also has the best networking in the industry. This conference is perfectly suited for restaurant company owners and executives who focus on growing their business. Many high quality educational programs are also offered at the conference which offer practical operational and financial topics presented by the top experts in the industry. “Attendees will find accurate financial, economic and operating information and hear from the most innovative restaurant operators and finance experts in the industry.”

To read more about the restaurant industry’s must attend event and to register in order to gain new financial contacts, locate new business opportunities and attend relevant workshops, click here.