2019 Coffee and Beverage Trends: Inside the NCA’s Annual Report

coffee market trends 2019

“While total coffee consumption in the United States has remained fairly flat over the past year, more Americans are regularly drinking gourmet coffees, cold brew and other specialized beverages compared to non-gourmet coffee, according to the latest National Coffee Association (NCA) annual report on coffee consumption.

The NCA has been releasing the report each year since 1950, providing a macro-level snapshot of U.S. coffee consumer behavior while amassing a wealth of data in the process. This year, the NCA is changing the name of the report from “National Coffee Drinking Trends” to “National Coffee Data Trends,” maintaining the long-running NCDT acronym.”

2019 Coffee Consumer Trends

Past-Day Coffee Consumption

  • The number of people who reported drinking coffee within the past day was 63 percent, a modest 1 point down from last year, and a 6 percent increase from the 57 percent mark in 2016.
  • Older people (60+) reported the strongest past-day consumption (72 percent), while younger people reported the least (47 percent for 18-24-year-olds).
  • No significant U.S. regional differences were observed in past-day consumption totals.

 

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Starbucks to test recyclable, compostable cups

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“The company announced on Wednesday that it is testing out a compostable cup in five locations — New York, San Francisco, Seattle, Vancouver and London. Starbucks showed one of the cups being tested during its annual shareholder meeting on Wednesday.”

“The new cup looks just like Starbucks’ current paper cup. The difference is inside, where instead of a plastic liner, a biodegradable liner serves as a barrier to make sure liquid doesn’t leak out. That liner, developed by a Thailand-based company, makes the cup compostable in commercial composting facilities, which are rare.
Though the innovation may appear small to consumers, it’s a big moment for Starbucks, which has been struggling to find a greener alternative to its cup for three decades.
Most recently, in 2018, Starbucks committed to the NextGen Cup Challenge. Along with other food companies, Starbucks and Closed Loop Partners, a recycling-focused investor group, crowdsourced solutions for greener cups from the public. In February, the company announced 12 winners, including greener cup liners, barriers and cups themselves.”
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McDonald’s Spent $48 Million to Push Bacon in February

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“McDonald’s led all companies in advertising dollars spent at $48 million, less than what the chain allocated in January. Taco Bell (second on the list) cut its TV advertising funding by nearly half, likely due to Grubhub picking up most of the tab for its joint commercial with the chain touting limited time free delivery. Grubhub reportedly spent just under $7 million in ad dollars in February.

The biggest surprise of the month was Arby’s, which catapulted up 26 spots from January to crack the top 10 in advertising dollars spent. The quick service restaurant has completed a large sales turnaround in recent years by relying more on promotions and new deli meats to entice customers, according to Forbes. The chain’s success also led its parent company to acquire both Buffalo Wild Wings and Sonic in 2018.

Overall, quick service restaurants and pizza chains dominated TV advertising again in February, with Yum Brands’ subsidiaries — Taco Bell, Pizza Hut, and KFC — in the top 10 for the fourth consecutive month.  Olive Garden and Applebee’s, the casual restaurants that cracked the top 10 in January, ended February at 11 and 14, respectively, after shelling out more than $10 million each.”

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https://paigepapers.com/2019/03/15/17504/

Yelp Will Now Tell You If a Business Is ‘Women-Owned’

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“The restaurants and shopping reviews app and website is adding a feature that will tell customers whether a business is women-owned. Businesses owned by women can mark themselves as women-owned via their Yelp accounts, and the distinction will appear in the “more business info” section of a Yelp page alongside features like “accepts credit cards” and “gender-neutral restrooms.”

“We’re excited to help raise the profile of millions of women-owned businesses who drive the local economies of our cities and towns,” says Miriam Warren, Yelp’s vice president of engagement, diversity, and belonging. “We’re hopeful that this new attribute not only makes it easier to identify and connect with great women-owned businesses on Yelp, but that it also drives more dollars directly to the bottom line for these female-owned businesses.”

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Toby’s Estate Doubles Capacity with New Bushwick Roastery Cafe

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“Toby’s Estate has opened its second production roastery in the Bushwick neighborhood of Brooklyn, New York, alongside a new cafe space with seating for 40, a daily brunch menu and a pourover bar outfitted by Saint Anthony Industries.

The New York arm of the Australian-born brand created by Sydney native Toby Smith in 2001 is co-owned by Amber Jacobsen and Adam Boyd, who first opened a Toby’s Estate roastery cafe in Williamsburg in 2012.

Since then, Toby’s Estate has opened four other retail bars throughout Brooklyn, Manhattan and Queens, with a temporarily closed Flatiron location in Manhattan to be replaced this year by another Flatiron bar, according to the company.

At 8 Wilson Ave. in Bushwick, the new roastery will allow the company to double its current production capacity with the addition of a 22-kilo Probat roaster. The roastery will also be home to a new wholesale partnership initiative, through which cafes, restaurants or other wholesale partners can receive a more tailored coffee program.”

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West Village Favorite Gabe Stulman Is Eyeing the Iconic Great Jones Cafe Space

“Looks like prolific West Village restaurateur Gabriel Stulman is trying to get in on the former space of Noho icon Great Jones Cafe. Stulman’s name is on the Manhattan Community Board 2 agenda, applying for a liquor license at the 54 Great Jones St. restaurant, as EV Grieve first pointed out.

He’s the second person to try and open a new business there; in the fall, a crew including a Tao vet applied to reopen Great Jones as a “modern American” restaurant. The Cajun restaurant closed in August after 35 years, a shutter that happened shortly after owner Jim Moffett’s death. It was known for being a lively neighborhood hang, a stand-by for locals and a late-night fixture.

Knowing that history, the last people to try and open a restaurant in the space told neighbors that it would maintain “the spirit” of the original Great Jones. What Stulman plans to do with it is to-be-announced; he declined to comment on the liquor license application.”

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