2019 Coffee and Beverage Trends: Inside the NCA’s Annual Report

coffee market trends 2019

“While total coffee consumption in the United States has remained fairly flat over the past year, more Americans are regularly drinking gourmet coffees, cold brew and other specialized beverages compared to non-gourmet coffee, according to the latest National Coffee Association (NCA) annual report on coffee consumption.

The NCA has been releasing the report each year since 1950, providing a macro-level snapshot of U.S. coffee consumer behavior while amassing a wealth of data in the process. This year, the NCA is changing the name of the report from “National Coffee Drinking Trends” to “National Coffee Data Trends,” maintaining the long-running NCDT acronym.”

2019 Coffee Consumer Trends

Past-Day Coffee Consumption

  • The number of people who reported drinking coffee within the past day was 63 percent, a modest 1 point down from last year, and a 6 percent increase from the 57 percent mark in 2016.
  • Older people (60+) reported the strongest past-day consumption (72 percent), while younger people reported the least (47 percent for 18-24-year-olds).
  • No significant U.S. regional differences were observed in past-day consumption totals.

 

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Tim Hortons Expands to China

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“Tim Hortons has arrived in China, joining the high-stakes battle to sell coffee in a massive country that mostly drinks tea.

The Canadian coffee-and-doughnut chain, run by Burger King-owner Restaurant Brands International Inc., plans to focus on “everyday value” as it muscles up against the ambitious plans of local and foreign players such as Starbucks Corp. Its also debuting at a tricky time as a diplomatic row brews between China and Canada (…).

GEOPOLITICAL ISSUES

Besides joining a crowded field that includes Dunkin’ Brands Group Inc., Coca-Cola Co.’s newly acquired Costa Coffee and local startup Luckin Coffee, Tim Hortons faces a slowing Chinese economy and complicated geopolitical situation.

Its origins as a beloved Canadian brand may run into some nationalistic consumers, given the political tensions underway currently.

Chinese firm Huawei Technologies Co.’s chief financial officer Meng Wanzhou has been held in Canada at U.S.’ request since last December. The Canadian government said in January that 13 citizens have been detained in China since Wanzhou’s arrest.

Many Chinese consumers, however, seem unfazed. Canada Goose Holdings Inc., which opened its flagship store in Beijing in December amid calls for boycott of Canadian goods, downplayed the backlash fears earlier this month after it saw shoppers line up outside its store.

Tim Hortons has struggled to build a following outside its home country. The chain, named for a Canadian hockey star, is opening its first Chinese shop on Tuesday in People’s Square, in Huangpu, Shanghai and is banking on a growing middle class keen to try Western inventions like its honey cruller donuts.

“Tim Hortons will need to offer not just something unique that Chinese consumers can’t find at other chains, but also spend heavily on marketing to build awareness of the brand,” said Jason Yu, Shanghai-based general manager of Kantar Worldpanel in Greater China.”

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Sweetberry CEO predicts 300% growth in sales

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“Predicting a 300 percent sales increase for a 1-year-old brand is a pretty gutsy statement for any new business, but Sweetberry Bowls CEO Desi Saran is confident that he’s on to something.

The restaurant veteran and serial entrepreneur first opened the New Jersey-based brand, which serves acai, coconut and pitaya bowls, wraps, salads, smoothies, in 2017, and has since grown it to 13 locations. That was after he served as an operating partner at Playa Bowls, four years ago, helping to grow it from a beach-front smoothie stand to a national chain. He left that behind, however, to launch Sweetberry Bowls, which Saran said is on its way to becoming a global chain.”

“Q: What sets you apart from your competitors?
A
: Sweetberry Bowls is a brand new company, and we’re truly making a name for ourselves in the growing Acai bowl category, which is fairly new in the fast casual space. But, we’re not just a bowl concept or smoothie shop – we serve a full product mix of salads, sandwiches and wraps as well. As a result, our product offering isn’t just seasonal, but fully functional all year round.”

Read full interview here.

 

 

 

The best Venezuelan restaurants in New York City

Arepas Cafe

Located at 3307 36th Ave. in Astoria, it is the highest rated Venezuelan restaurant in New York City, boasting four stars out of 817 reviews on Yelp. Yelpers recommend the empanadas, the patacon con camarones and the plantains, as well as the sangria.

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The Nutella Cafe is finally opening in Union Square

“Nutella stans of the eastern seaboard, your time has finally come: the Nutella Cafe in New York City opens on Nov. 14, in all of its ridiculously decadent, Instagrammable glory. In case you have not also been tracking this cafe so intensely that employees at Google are probably concerned about your Nutella search history, a bit of background: in June, Ferrero announced the opening of a Nutella cafe in the Big Apple, marking the second such cafe in the U.S. after the original opened in Chicago in 2017. The menu at the Chicago location is already drool-worthy enough — now, many of those fan favorites are about to hit the New York location, which also includes new menu items that will make your Nutella-loving heart sing.

Before we even get into the menu, though, you need to know that this new cafe is a capital E Experience, from the decor to the merchandise to ordering the food itself. The new cafe, which is located in Union Square, is so Instagram-worthy that it has attracted crowds long before its opening. The front door is a Nutella jar; the ceiling is crafted to replicated Nutella spread; even the light fixtures are based off of the yellow flower on the iconic Nutella jar. The place is wall-to-wall Nutella, lined with unique merchandise, a gelato station, a coffee station, shelves of Nutella goods, and a massive light fixture that says “Nutella” on it that covers an entire wall.”

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