Peru’s Efforts to Boost Coffee Sector Stifled by High Costs, Low Prices

Peruvian coffee arabica organic

“Coffee farmers throughout Peru are weighing the relatively high costs of replanting old or diseased trees against low international prices. Such market forces are threatening the country’s already economically delicate coffee sector, according to the latest annual report from the United States Department of Agriculture’s Foreign Agriculture Service(FAS).

Peru remains the world’s leading exporter of organic Arabica coffee, with an estimated 90,000 certified hectares in addition to non-certified farms, which in many cases are following organic practices out of necessity due to lack of access to chemical fertilizers, pesticides and fungicides.

According to the FAS report, many smallholder coffee farms throughout Peru have not fully recovered financially from the leaf rust outbreak that peaked in the country in the market year 2013/14, affecting as much as 50% of the country’s total crop production.

While Peru’s Ministry of Agriculture has led an ambitious rust recovery and replanting program in the years since, and the federal government has initiated a sweeping marketing initiative for coffee, total coffee-farmed land in the country is estimated to be 390,000 hectares in 2019, a negligible increase compared to last year. The report further estimates that countrywide production volumes and export volumes will see slight increases over last year’s levels.”

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Truebird Swoops Into New York with Robotic Specialty Coffee Kiosks

Truebird coffee

“(…) Could the surly and spirited humans of old New York embrace a joe by droid? A new company called Truebird has fluttered in to find out.

Like its predecessors, Truebird pitches its system squarely at the specialty coffee crowd, claiming that its automated coffee kiosks offer drinks that are “consistently as good as those made by the best baristas using the finest ingredients and equipment.”

At a Truebird coffee station, customers are able to choose a fresh and locally roasted coffee from a touchscreen menu, then designate a type of milk and an espresso beverage style for the machine to execute.

The flat ceramic “standard” burrs of one of the machine’s two integrated grinders break the beans. An extraction occurs, and milk is stretched by unseen internals as the customer waits, while a trio of cute, black magnet-driven pucks charmingly coordinate to nudge cups around on the visible surface behind glass.

“We chose our magnetic transport solution versus other options, including an articulated robotic arm, for a variety of reasons, but chief among them was the surprisingly warm, approachable, and magical experience it creates,” Truebird CEO and Co-Founder Josh Feuerstein told Daily Coffee News. “We believe a coffee break is not just about the quality of the drink, but about the feel of the experience. We’ve tried to make every element of our product warm, approachable, and beautiful, from the design of the micro-cafe itself, to the mesmerizing experience of watching your cup glide from the espresso machine towards your hand. We keep that emotional component top-of-mind in our design process. It’s a fascinating challenge, especially for an automated product.”

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Toby’s Estate Brooklyn Changes Name to Partners Coffee

Partners coffee

Fresh off the heels of a second Brooklyn roastery opening and new cafe, Toby’s Estate New York today announced a name and brand change, becoming Partners Coffee.

Toby’s Estate in Brooklyn has been building a passionate following and impressive wholesale roster since opening with a Williamsburg roastery in 2012. Co-Owners Amber Jacobsen and Adam Boyd had licensed the name from the popular Australian roastery, founded by Toby Smith, of the same name.

While 2012 and the subsequent years turned out to be fortuitous times for Australophile specialty cafe businesses riding the Third Wave in New York, the change to Partners Coffee serves to better reflect the local ownership.

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“We are only as great as the sum of our partners, and we are excited to continue evolving and growing with a new look, feel and name that fully embodies who we are and what we stand for,” Jacobsen and Boyd said in an announcement of the rebranding.

The Partners Coffee effort was assisted by the New York design firm Love & War, which sought to “develop a bold, dynamic design aesthetic that evokes heritage coffee brands and the classic energy, optimism and simplicity of old-school New York coffee counters,” according to the Partners Coffee announcement today. (…)”

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2019 Coffee and Beverage Trends: Inside the NCA’s Annual Report

coffee market trends 2019

“While total coffee consumption in the United States has remained fairly flat over the past year, more Americans are regularly drinking gourmet coffees, cold brew and other specialized beverages compared to non-gourmet coffee, according to the latest National Coffee Association (NCA) annual report on coffee consumption.

The NCA has been releasing the report each year since 1950, providing a macro-level snapshot of U.S. coffee consumer behavior while amassing a wealth of data in the process. This year, the NCA is changing the name of the report from “National Coffee Drinking Trends” to “National Coffee Data Trends,” maintaining the long-running NCDT acronym.”

2019 Coffee Consumer Trends

Past-Day Coffee Consumption

  • The number of people who reported drinking coffee within the past day was 63 percent, a modest 1 point down from last year, and a 6 percent increase from the 57 percent mark in 2016.
  • Older people (60+) reported the strongest past-day consumption (72 percent), while younger people reported the least (47 percent for 18-24-year-olds).
  • No significant U.S. regional differences were observed in past-day consumption totals.

 

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Approaching a Quarter Century, Intelligentsia Unveils New Bag Designs

Intelligentsia Coffee

“Fast approaching quadranscentennial age, Chicago-based Intelligentsia Coffee has just unveiled new packaging, representing the roasting and retail company’s first across-the-board package refresh in years.

With design firm Pearlfisher NYC, Intelligentsia attempted through the redesign to reinforce several philosophical and practical pillars that have helped sustain and build the business since 1995 — including the concepts of direct trade relationships with farmers and producers, seasonality, and exceptional coffee quality.

The company’s signature red provides the base for single-origin coffee packaging, with the name and logo replaced by only a reinforced, larger wings-and-star logo. The black-bordered pinkish overlay sticker showing the coffee’s origin has been replaced by a blood red sticker with white and pink copy. On the sticker, Intelligentsia is highlighting the number of years the company has had a partnership with that particular producer, while also including a brief coffee description, flavor notes, and any special release notes.”

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Toby’s Estate Doubles Capacity with New Bushwick Roastery Cafe

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“Toby’s Estate has opened its second production roastery in the Bushwick neighborhood of Brooklyn, New York, alongside a new cafe space with seating for 40, a daily brunch menu and a pourover bar outfitted by Saint Anthony Industries.

The New York arm of the Australian-born brand created by Sydney native Toby Smith in 2001 is co-owned by Amber Jacobsen and Adam Boyd, who first opened a Toby’s Estate roastery cafe in Williamsburg in 2012.

Since then, Toby’s Estate has opened four other retail bars throughout Brooklyn, Manhattan and Queens, with a temporarily closed Flatiron location in Manhattan to be replaced this year by another Flatiron bar, according to the company.

At 8 Wilson Ave. in Bushwick, the new roastery will allow the company to double its current production capacity with the addition of a 22-kilo Probat roaster. The roastery will also be home to a new wholesale partnership initiative, through which cafes, restaurants or other wholesale partners can receive a more tailored coffee program.”

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