McDonald’s Spent $50 Million on TV Advertising in April

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“McDonald’s easily led all companies in TV ad spend last month for the second time in 2019, spending $50 million to promote its new any size $1 soft drink limited time offer, and mix and match 2 for $5 deal to customers.

The Illinois-based chain last topped the list in February when it introduced bacon as a new topping on its signature burgers. McDonald’s was pressed by analysts last week on its first quarter earnings call about when it would also delve into the growing plant-based food trend, which rival Burger King has tapped into with Impossible Foods. CEO Steve Easterbrook said McDonald’s is currently weighing additional complexities of launching its own product, while also assessing the sustainability of the consumer trend.

“Our menu teams are clearly paying close attention to it,” said Easterbrook. “They are discussing this amongst each other and with some of the options that are out there. So maybe more to come, but nothing much to say about it in the moment.”

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Burgers still America’s favorite sandwich, chicken gaining ground

Image result for Burgers still America's favorite sandwich, chicken gaining ground“Burgers have been a top item ordered at U.S. restaurants for decades, but chicken sandwiches have come on strong over the last several years, according to The NPD Group receipt-harvesting service, Checkout, which tracks the same buyers’ purchasing behaviors over time. It found that although chicken sandwiches were still behind burgers in the sandwich pecking order, they were gaining ground. Over the 12 months ending February 2019, chicken sandwich orders were up 4% at 4 billion serving, but burger orders were flat at 8.6 billion ordered.

By the numbers, the average number of times a customer purchased a burger at a restaurant over the same period was 14.7 times, and the customer purchase frequency of chicken sandwiches was 8.7. Burgers also have the upper hand when it comes to menu importance or the percentage of all restaurant orders that include one. Burgers were included in 14.1% of all restaurant orders and chicken sandwiches were included in 6.5% of orders.”

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KFC Is Ready For Nationwide Delivery Launch

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“KFC, which plans to launch nationwide delivery later this year, contributed to strong sales growth at parent company Yum Brands Inc., which reported global same-store sales growth of 4% for the first quarter.

Yum CEO Greg Creed said KFC’s strong numbers were driven by strong results in international markets, including double-digit same-store gains in Japan and Indonesia.

“This global powerhouse saw widespread strength, coupled with standout performances in some of our larger markets,” Creed told investors during a Wednesday morning conference call.

In the U.S., Creed said KFC delivery is now available in 2,200 restaurants through Grubhub. He said most orders are coming at dinner, where larger family packs are popular. He called the KFC classic bucket an “incredible delivery device” as food shows up piping hot.”

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Beyond Meat’s Pending IPO Could Be Valued at $1.2 Billion

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“Beyond Meat Inc., the maker of vegan chicken and beef substitutes backed by some of the biggest names in food and technology, is seeking to raise as much as $184 million in its initial public offering.

The company plans to sell 8.75 million shares for $19 to $21 each, according to a filing Monday with the U.S. Securities and Exchange Commission. A listing at the top of that range would give the company a market value of about $1.2 billion based on the shares to be outstanding after the offer, according to its filing.

The company is one of several makers of plant-based meat substitutes or lab-grown meats that have attracted high-profile backers. Its investors include Microsoft Corp. co-founder Bill Gates and actor Leonardo Dicaprio, as well as former McDonald’s Corp. chief executive officer Don Thompson. Beyond Meat’s biggest stakeholders are venture capital firm Kleiner Perkins Caufield & Byers LLC, which owns 16 percent of the company, and Twitter Inc. co-founder Ev William’s Obvious Ventures with 9 percent, according to its filings.

Tyson Foods Inc., the largest U.S. meat producer, is accelerating development of its own alternative-protein products and is also a backer of Beyond Meat. Tyson has invested in Jerusalem-based Future Meat Technologies and, along with Gates, Richard Branson and Cargill Inc., is an investor in Memphis Meats, a cultured meat producer.”

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4 Ways to Take Your Sales Strategy to the Next Level with a Video Presentation

“To maximize potential impact, businesses are upgrading their sales strategy to incorporate a video presentation. Not only does this put a face to your business, but it can also be individualized to each client, and can significantly help you stand out among the rest. Consider these steps to take your sales strategy to the next level with an introductory video.”

1. Introduce Yourself To Clients

Add a more human, and engaging, element to your pitch and introduce yourself to potential clients with a video. You can let them know what makes your products or services better from the rest, and give them an idea of what kinds of people they can expect to work with by choosing you.

A corporate video can be used as an initial means of contact or a unique way to send clients some information prior to a sales meeting – more than just a sales deck showing off products and price points, a corporate video can provide a platform to show off your merchandise and let potential buyers see them in action.

This is an excellent sales strategy that will get them thinking about your business, and help to take things to the next step.

2. Use Video Content During Your Sales Pitch

When you get the opportunity for a face-to-face meeting with a client, having video content in your sales strategy can help a lot.

More than just presenting numbers, a corporate video enables potential buyers to see your products in use, and learn exactly how they’re beneficial. This is especially useful for those businesses that offer services or products which can’t be brought into the office for the meeting. Adding a quality visual aid to your sales approach allows you to show off the design process, manufacturing floors, your talented staff, and so much more.

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Conduct Research Before Giving a Sales Demo

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“During sales discovery calls, one of the best ways to move a lead further down the funnel is to ask plenty of open-ended questions, and to listen carefully to the answers. It helps build a relationship with the buyer and allows you to tailor your sales presentation to match their needs.

But when it comes to running a demo with a c-level executive, asking questions is a big no-no. The time for questions is before your demo. C-level executives expect you to be fully informed about their pain points and current solutions. They want you to arrive armed with deep knowledge about their business, and to use your demo to show them how they can solve their challenges.

They don’t want to spend their sales meeting telling you about their needs. They want you to present a personalized, relevant sales demo that shows exactly how your product meets their needs and adds extra value. That’s why you have to do your homework in advance.”

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In New York City, Restaurants Welcome Tables for One

Customers dine at Boqueria for lunch. The Spanish restaurant’s tapas, or grazing-style menu, appeals to solo patrons.

In New York City restaurants, the party-of-one is becoming a cause for celebration.

OpenTable, the online reservation platform, said that bookings by solo diners at restaurants in the city jumped by 80% from 2014 to 2018. And while OpenTable said those parties-of-one represent a very small slice of overall bookings, some restaurants said that business from solo diners can now account for up to 10% of their sales.

Even on Valentine’s Day, the most couple-oriented dining occasion of the year, New York restaurants are making room for patrons dining alone. OpenTable said that Valentine’s Day solo reservations in 2018 increased by 33% over the previous year. And perhaps for good reason: Restaurants said solo customers represent the ideal, as they are truly there for the food and experience rather than the social occasion.

“The way we approach it is that when we have a solo diner, it’s more of an honor than anyone else,” said Andrew Kuhl, the dining-room manager at Eleven Madison Park, the Michelin-starred restaurant in Manhattan’s Flatiron District.

Restaurants are doing their part to encourage such business. At such establishments as L’Artusi, an Italian restaurant in the West Village, and Odo, a Japanese spot in the Flatiron District, solo diners are given a free offering—say, a small serving of an off-menu item or a glass of sparkling wine. And on Valentine’s Day, some restaurants said they make an extra effort to welcome the solo crowd. For example, at Jones Wood Foundry, a food-driven pub on the Upper East Side, a communal table is set aside for party-of-one diners.

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