4 Ways to Take Your Sales Strategy to the Next Level with a Video Presentation

“To maximize potential impact, businesses are upgrading their sales strategy to incorporate a video presentation. Not only does this put a face to your business, but it can also be individualized to each client, and can significantly help you stand out among the rest. Consider these steps to take your sales strategy to the next level with an introductory video.”

1. Introduce Yourself To Clients

Add a more human, and engaging, element to your pitch and introduce yourself to potential clients with a video. You can let them know what makes your products or services better from the rest, and give them an idea of what kinds of people they can expect to work with by choosing you.

A corporate video can be used as an initial means of contact or a unique way to send clients some information prior to a sales meeting – more than just a sales deck showing off products and price points, a corporate video can provide a platform to show off your merchandise and let potential buyers see them in action.

This is an excellent sales strategy that will get them thinking about your business, and help to take things to the next step.

2. Use Video Content During Your Sales Pitch

When you get the opportunity for a face-to-face meeting with a client, having video content in your sales strategy can help a lot.

More than just presenting numbers, a corporate video enables potential buyers to see your products in use, and learn exactly how they’re beneficial. This is especially useful for those businesses that offer services or products which can’t be brought into the office for the meeting. Adding a quality visual aid to your sales approach allows you to show off the design process, manufacturing floors, your talented staff, and so much more.

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Conduct Research Before Giving a Sales Demo

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“During sales discovery calls, one of the best ways to move a lead further down the funnel is to ask plenty of open-ended questions, and to listen carefully to the answers. It helps build a relationship with the buyer and allows you to tailor your sales presentation to match their needs.

But when it comes to running a demo with a c-level executive, asking questions is a big no-no. The time for questions is before your demo. C-level executives expect you to be fully informed about their pain points and current solutions. They want you to arrive armed with deep knowledge about their business, and to use your demo to show them how they can solve their challenges.

They don’t want to spend their sales meeting telling you about their needs. They want you to present a personalized, relevant sales demo that shows exactly how your product meets their needs and adds extra value. That’s why you have to do your homework in advance.”

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In New York City, Restaurants Welcome Tables for One

Customers dine at Boqueria for lunch. The Spanish restaurant’s tapas, or grazing-style menu, appeals to solo patrons.

In New York City restaurants, the party-of-one is becoming a cause for celebration.

OpenTable, the online reservation platform, said that bookings by solo diners at restaurants in the city jumped by 80% from 2014 to 2018. And while OpenTable said those parties-of-one represent a very small slice of overall bookings, some restaurants said that business from solo diners can now account for up to 10% of their sales.

Even on Valentine’s Day, the most couple-oriented dining occasion of the year, New York restaurants are making room for patrons dining alone. OpenTable said that Valentine’s Day solo reservations in 2018 increased by 33% over the previous year. And perhaps for good reason: Restaurants said solo customers represent the ideal, as they are truly there for the food and experience rather than the social occasion.

“The way we approach it is that when we have a solo diner, it’s more of an honor than anyone else,” said Andrew Kuhl, the dining-room manager at Eleven Madison Park, the Michelin-starred restaurant in Manhattan’s Flatiron District.

Restaurants are doing their part to encourage such business. At such establishments as L’Artusi, an Italian restaurant in the West Village, and Odo, a Japanese spot in the Flatiron District, solo diners are given a free offering—say, a small serving of an off-menu item or a glass of sparkling wine. And on Valentine’s Day, some restaurants said they make an extra effort to welcome the solo crowd. For example, at Jones Wood Foundry, a food-driven pub on the Upper East Side, a communal table is set aside for party-of-one diners.

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Hass Avocado Board reports strong US sales growth

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“The Hass Avocado Board reported that retail avocado sales for the month ending Sept. 9 grew 8.6% compared with year-ago levels. That was more than double the gain of total produce sales, which were up 3.7% for the period compared with year-ago levels, according to a news release.

The board said the Northeast topped the regional rankings in dollar growth rate at 16.2% higher than the same period a year ago. The Northeast was boosted by the three fastest growing markets: Pittsburgh (+42.6%), Albany (+36.2%), and Northern New England (+26.6%). The board said Northeast dollar growth was driven by a significant gain in volume (+42.7%), despite a decline in average selling prices(-18.6%).”

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Walmart Employees Encouraged To use In-house Apps

Walmart Encourages Associates to Perform Tasks with Their Smartphones for Better Efficiency

“Walmart continues its push to empower its employees through technology, now encouraging store associates to accomplish everyday tasks on the job with their smartphones instead of store-supplied devices, with the intent of improving efficiency via familiarity.”

“We know technology is helping our associates be more productive and deliver for our customers in new ways,” said Brock McKeel, senior director of digital operations, on the retailer’s blog. “BYOD is just another option our people will have to access the custom apps that help associates perform their jobs.”

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Shake Shack Sees Same-Store Sales Dip

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Shake Shack, once the darling of better-burger brands, continues to show signs of struggle in the sector as it reported a same-store sales decline this week.

Comps decreased 0.7% for the quarter ended Sept. 26, while total revenue rose 26.5% and sales increased 27.2%.
Shake Shack stock prices tumbled more than 11% on the news early Friday.
During the quarter, Shake Shack opened seven company-operated stores and two licensed units.

The brand expects to launch its largest number of new stores in history in 2019, with plans to open 36 to 40 units, executives said during a call with analysts Thursday.
The company drew concern from investors following its announcement in August that it was suffering from a logjam in unit expansion, stalling growth until the later part of 2018.

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Winter Restaurant Promotions That Can Help Drive Business

Goulash, beef stew in cast iron pan, top view, close up

“With Christmas, Hanukkah, New Year’s Eve, and Valentine’s Day all taking place during the winter, restaurants have several holidays they can leverage to increase business. Valentine’s Day in particular, and the weekends surrounding it, are an especially popular time for couples to dine out. According to the National Restaurant Association, Feb. 14 is the second busiest day of the year for restaurants. To capitalize on the popularity, restaurants should accommodate diners by offering a special experience. Whether it’s by changing décor or providing a unique menu, going the extra mile will help your restaurant draw in more customers.”

“Cold weather results in reduced business since diners are more hesitant to leave the comfort of their homes. However, there are certain steps restaurants can take to limit the negative effects of winter.”

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