Conduct Research Before Giving a Sales Demo

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“During sales discovery calls, one of the best ways to move a lead further down the funnel is to ask plenty of open-ended questions, and to listen carefully to the answers. It helps build a relationship with the buyer and allows you to tailor your sales presentation to match their needs.

But when it comes to running a demo with a c-level executive, asking questions is a big no-no. The time for questions is before your demo. C-level executives expect you to be fully informed about their pain points and current solutions. They want you to arrive armed with deep knowledge about their business, and to use your demo to show them how they can solve their challenges.

They don’t want to spend their sales meeting telling you about their needs. They want you to present a personalized, relevant sales demo that shows exactly how your product meets their needs and adds extra value. That’s why you have to do your homework in advance.”

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Hass Avocado Board reports strong US sales growth

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“The Hass Avocado Board reported that retail avocado sales for the month ending Sept. 9 grew 8.6% compared with year-ago levels. That was more than double the gain of total produce sales, which were up 3.7% for the period compared with year-ago levels, according to a news release.

The board said the Northeast topped the regional rankings in dollar growth rate at 16.2% higher than the same period a year ago. The Northeast was boosted by the three fastest growing markets: Pittsburgh (+42.6%), Albany (+36.2%), and Northern New England (+26.6%). The board said Northeast dollar growth was driven by a significant gain in volume (+42.7%), despite a decline in average selling prices(-18.6%).”

Read more here.