Survey: Walmart builds on largest share of grocery loyalty

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“Walmart is quickly extending its grocery dominance in brick-and-mortar into the online realm.

Consumer market researcher Packaged Facts said Thursday that 23% of online grocery consumers cited Walmart as the retailer they use most for groceries. That’s second only to Amazon, named by 38% of purchasers, according to Packaged Facts’ “U.S. Grocery Market Focus: The Walmart Shopper” report.

About 27% of in-store grocery purchasers said Walmart is the brick-and-mortar retailer they get groceries from most — over two times as many as Kroger, the next most cited retailer, the study revealed.

In a relatively short time, Walmart has transformed itself into an omnichannel retailer by accelerating investment in e-commerce to develop a seamless shopping experience between its massive store base and digital properties, Packaged Facts noted. What’s more, Walmart has turned its thousands of stores — an apparent cost disadvantage versus pure-play online retailers — into a competitive strength in distribution, the researcher said.”

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Walmart surpasses Amazon as online shoppers’ most popular grocer

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“The world’s largest retailer has surpassed the e-commerce giant in a survey of online food shoppers, more of whom said they most recently visited Walmart’s site for groceries. Local supermarkets were in third place, fueled in part by logistics provider Instacart, which handles orders for grocers like Kroger Co. and many others.

Walmart has moved ahead thanks to the rapid deployment of its curbside grocery pickup service, which is now in about 2,000 stores. An additional 1,000 will come on board by the end of 2019, the company said at a recent investor conference.

Walmart also works with delivery services like DoorDash and Deliv to bring groceries to customers’ homes for a fee. Amazon, meanwhile, offers grocery delivery from Whole Foods Market stores for its Prime customers in 60 cities, with in-store pickup now available in 10.”

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