The Continued Evolution of Coca-Cola’s Portfolio

Screen Shot 2018-10-11 at 9.11.19 AM.png

“(…) The products, which debuted at the 2018 NACS Show in Las Vegas, tap into trending categories and insights, said JC Harvey, director of retail channel strategy and commercialization at Atlanta-based Coca-Cola.”

“Far Coast is the company’s foray into the explosive cold-brew coffee segment. Slated to launch in January, the products are packaged in resealable aluminum bottles and feature single-origin coffee beans. Varieties include Single Source Ethiopian, Signature Blend Latin American and Café con Leche, which includes milk.

In the premium water category, Coca-Cola’s smartwater brand is expanding with two varieties: smartwater alkaline and smartwater antioxidant. Like the original product, both are vapor-distilled with added electrolytes for taste. The antioxidant water is infused with selenium. Alkaline water is ionized and has a higher pH level than regular drinking water.”

Read more here.