
“B&B Hospitality Group’s New York City restaurant La Sirena is scheduled to close after the end of the year, the company confirmed on Tuesday.
“We are very proud of our hard-working, dedicated professionals who deliver great dining experiences to our guests every day. Our guests know just how special La Sirena is, and we’re grateful for their patronage,” the statement said.
Batali, who co-founded the company with partners Joe and Lidia Bastianich, opened La Sirena in 2016. According to Eater, the restaurant began struggling even before Batali was accused of sexual misconduct. Batali is the subject of both civil and criminal investigations.
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“Most fast-casual operators believe that competency creates conversation. That being “good” equals word of mouth. But it often does not, because almost every competitor is at least good. If you want customers to tell others about your restaurants — and you do — you must be different in addition to being excellent.