Walmart surpasses Amazon as online shoppers’ most popular grocer

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“The world’s largest retailer has surpassed the e-commerce giant in a survey of online food shoppers, more of whom said they most recently visited Walmart’s site for groceries. Local supermarkets were in third place, fueled in part by logistics provider Instacart, which handles orders for grocers like Kroger Co. and many others.

Walmart has moved ahead thanks to the rapid deployment of its curbside grocery pickup service, which is now in about 2,000 stores. An additional 1,000 will come on board by the end of 2019, the company said at a recent investor conference.

Walmart also works with delivery services like DoorDash and Deliv to bring groceries to customers’ homes for a fee. Amazon, meanwhile, offers grocery delivery from Whole Foods Market stores for its Prime customers in 60 cities, with in-store pickup now available in 10.”

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Shoppers Want Deals, Coupons for Groceries More Than Any Other Category

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“The 2018 Purse String Survey reveals that 93 percent of respondents show interest in coupons and deals. Some 82 percent typically use coupons for their routine, weekly grocery shopping trips, and nearly half (47 percent) do so for fill-in trips, as well.

But there’s also a major opportunity for online grocers, according to the research. Grocery ecommerce adoption is on the rise, with 13 percent of respondents saying they are buying more groceries online for delivery compared to last year, and 12 percent saying the same for click-and-collect. Delivery numbers rise even higher for dads and Hispanics, while click-and-collect numbers rise for Millennials and Millennial parents.”

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