Joaquin Baca’s Teo and Günter Seeger NY Both Close After Short Runs

“(…) Short-lived restaurants don’t get the same treatment, for obvious reasons, but it’s still unfortunate when ambitious places from established players fizzle out fast. There are all kinds of reasons why these closings happen. But it’s still a bummer to hear that Bushwick’s Teo has closed after just five months of serving cast-iron-skillet okonomiyakis.

The closing came out of nowhere, given what the restaurant had going for it. It wasn’t a rookie chef’s project. The owner was Joaquin Baca, who was David Chang’s first employee at Momofuku Noodle Bar and helped right the ship at Ssäm Bar after a rocky start. Baca helped shape Momofuku in its earliest years before going on to open Williamsburg’s the Brooklyn Star, which closed in May after nine years in Williamsburg. He’s a talented chef who was cooking food people want to eat; short rib over kimchee fried rice, oysters coated in cornmeal and then fried, a confit duck-leg ramen. The news was announced on the restaurant’s Instagram and website, but no reason was given.

Read more here.

Word-Of-Mouth Recommendations Still Effective Among Diners

“When it comes to choosing a restaurant, it seems good old-fashioned word of mouth is not dead, according to a recent survey by reservation platform SevenRooms.

More than half of American diners (54 percent) turn to friends and family for restaurant recommendations. About 30 percent consult review sites like Yelp, and 25 percent were influenced by something they saw on TV, according to the survey, conducted with research firm YouGov.”

Read more here.

 

Key marketing trends on Instagram

The Top 2018 Instagram Trends for Small Business

2018 Instagram Trends

If your business has an Instagram presence or if you’re thinking about starting one this year, here are some of the top statistics, updates and trends from 2018.

  • Instagram had about 800 million worldwide users earlier this year. That number has since grown to over 1 billion.
  • In fact, the app has more than 1 billion downloads on Google Play alone.
  • 95 million photos and videos are uploaded to the platform daily.
  • 53 percent of those who use social media have an account on Instagram.
  • And 61 percent of Instagram users said they used Instagram more often this year than they did during the previous year.
  • It’s also especially popular with young people. 50 percent of Gen Z social media users are on Instagram.
  • And it’s popular with consumers who are willing and able to spend; 31 percent of adults on Instagram earn at least $75,000 annually.”

See more here.