Starbucks begins mobile ordering rollout in Beijing and Shanghai

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“Starbucks said it has begun rolling out its Starbucks Now mobile ordering platform to 300 select stores in Beijing and Shanghai and will expand the service throughout China over the next year.

Starbucks Now, available for Starbucks Rewards members through the company’s mobile app in China, allows customers to order their food and beverages ahead of time and pick them up in store.

“Starbucks Now represents a significant opportunity for Starbucks China to drive new, innovative customer experiences,” Belinda Wong, chief executive officer of Starbucks China said in a company release. “This builds on the latest of several digital initiatives in China, including Starbucks Delivers and locally relevant gifting and e-commerce experiences.”

Customers can use Starbucks Now to find a local store based on the mobile app’s GPS location, order food and customized beverages and make payment, with the order ready to pick up when they arrive at the location.”

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Chinese Noodles From a Chile-Haunted Region

“The rise of Sichuan food in New York has made the past decade or two a glorious era for prowlers of Chinese restaurants. Chongqing chicken and mung-bean jelly proliferated as skilled chefs flocked to the city. But while the miles of dan dan noodles and mountains of Sichuan peppercorns have been exhilarating, they have tended to overshadow the cuisine of another great chile-haunted region, Hunan.”

“When people in Hunan get hungry for a bowl of noodles, what they have in mind are mifen: long, white strands made from pounded rice, so smooth they may slither right out of the chopsticks of inexperienced slurpers. Chances for New Yorkers to practice their antiskid chopstick techniques have been limited, generally speaking, to the rice noodles of other parts of Asia. When you could find Hunanese noodles around town, they tended to be tucked away on larger menus with so many other Hunanese opportunities that they were rarely given a chance to slither.”

Read more here.