Approaching a Quarter Century, Intelligentsia Unveils New Bag Designs

Intelligentsia Coffee

“Fast approaching quadranscentennial age, Chicago-based Intelligentsia Coffee has just unveiled new packaging, representing the roasting and retail company’s first across-the-board package refresh in years.

With design firm Pearlfisher NYC, Intelligentsia attempted through the redesign to reinforce several philosophical and practical pillars that have helped sustain and build the business since 1995 — including the concepts of direct trade relationships with farmers and producers, seasonality, and exceptional coffee quality.

The company’s signature red provides the base for single-origin coffee packaging, with the name and logo replaced by only a reinforced, larger wings-and-star logo. The black-bordered pinkish overlay sticker showing the coffee’s origin has been replaced by a blood red sticker with white and pink copy. On the sticker, Intelligentsia is highlighting the number of years the company has had a partnership with that particular producer, while also including a brief coffee description, flavor notes, and any special release notes.”

Read more here.

How Eateries Can Implement a More Sustainable Packaging Strategy

“The abundance of recent announcements by cities and foodservice companies enacting bans on plastic drinking straws can make it seem like straws are the chief culprit when it comes to plastic waste. However, straws make up a small portion of plastic waste, and over-emphasizing efforts to get rid of straws could distract from a more comprehensive approach to foodservice sustainability that would have a much greater impact than focusing on straws alone. As off-premise sales continue to grow for restaurants, foodservice packaging will only proliferate, so it’s important that restaurants invest in packaging that’s more sustainable from the start and help consumers dispose of it responsibly.

To further cut down on the amount of foodservice packaging that ends up as waste, restaurants should make sure they’re purchasing recyclable materials and disposing of them properly. A high percentage of restaurant operators report that they recycle, according to the National Restaurant Association’s 2017 Restaurant Sustainability Survey, which found that 29% of restaurants recycle rigid plastics such as cups, some 22% recycle cling wrap and other flexible plastics, and 65% recycle paper and cardboard.”

View more here.