Five Reasons McDonald’s Is Back on Top


After years of declining sales, McDonald’s has seemingly righted its ship: Since CEO Steve Easterbrook took over in 2015, changes such as the launch of all-day breakfast have helped propel the fast-food titan out of its sales slump. It’s managed to maintain its upward trajectory over the past year, with its stock price rising by more than 40 percent in 2017.

The chain just reported its best sales growth in six years, with domestic same-store sales up 4.5 percent, and it’s seen an increase in foot traffic to its restaurants for the first time in four years. “We’ve successfully completed the transition from turnaround to growth,” Easterbrook told investors on the company’s quarterly earnings call.

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