Salt Bae, the internet meme who’s managed to turn his viral fame into an actual business, is finally making his New York debut with the opening of Turkish steakhouse Nusr-Et this week.
Butcher Nusret Gökçe’s Midtown restaurant at 60 West 53rd St., near Sixth Avenue, was originally supposed to open on Monday, but now, a representative says it will only be available to the masses later, likely by Thursday. The flames are ready to go; a smaller crew of people have already sampled Gökçe’s selection of grilled meats at the 150-seat restaurant.
Expect lots of meat and lots of flair, including an extra-large reminder that New Yorkers are in fact dining in the establishment of a viral sensation. An illustrated version of Gökçe — particularly of his signature salt seasoning move — has been blown up and put on the wall as decor.
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