Key marketing trends on Instagram

The Top 2018 Instagram Trends for Small Business

2018 Instagram Trends

If your business has an Instagram presence or if you’re thinking about starting one this year, here are some of the top statistics, updates and trends from 2018.

  • Instagram had about 800 million worldwide users earlier this year. That number has since grown to over 1 billion.
  • In fact, the app has more than 1 billion downloads on Google Play alone.
  • 95 million photos and videos are uploaded to the platform daily.
  • 53 percent of those who use social media have an account on Instagram.
  • And 61 percent of Instagram users said they used Instagram more often this year than they did during the previous year.
  • It’s also especially popular with young people. 50 percent of Gen Z social media users are on Instagram.
  • And it’s popular with consumers who are willing and able to spend; 31 percent of adults on Instagram earn at least $75,000 annually.”

See more here.

Simple Tactics for Building a Solid Business Reputation

“According to new studies, one of the top ways you can go the extra mile for your customers is by personalizing their shopping experiences.

One report predicted that by 2020, the customer experience will be more important than price and product when it comes to setting your brand apart. And according to another source, this data is already starting to take effect. Forty-four percent of consumers said a personalized shopping experience would likely result in brand loyalty.

Going the extra mile for your customers by making sure their shopping experience is memorable isn’t just a recent trend, though. Treating customers as individuals has always been essential for business reputations. Who wants to talk to someone who is ushering them out the door? Some other ways you can show customers you care is by listening to complaints, rectifying problems, and establishing a loyalty program for small business.”

See more here.

The Next Generation of Food Hall Design

“Conceptually, the idea of a food hall isn’t entirely new. Collections of local, varied food and beverage vendors in a dedicated retail space have been around for centuries, both globally and nationally.

Those that have persisted are often in urban centers, and, in the U.S., include spots like Pike Place Market in Seattle, established in 1907, Reading Terminal Market, in Philadelphia since 1893, and Boston’s Quincy Market, which dates back to 1742.

The food courts contained within shopping malls, airports, train stations, and department stores are undoubtedly familiar, too, and have been around for decades. But food halls in the most current sense are something inherently different. The National Retail Foundation helps to define them: “The definition of what constitutes a food hall is still being debated, but it’s generally accepted that ‘foodie culture’— including the farm-to-fork and slow food movements — is largely responsible for kickstarting the modern food hall concept… as is the push for experiential retailing.”

Read more here.

Yankee Stadium, Barclays Center Respond To Report Claiming They’re Among The Dirtiest Sports Venues

A bombshell report released by ESPN’s Outside The Lines pored through and analyzed nearly 17,000 food safety inspection reports from 2016 and 2017 conducted by the local health departments which oversee the 111 arenas where every team from the four major North American sports hosts its games. OTL found that in 28% of the arenas, at least half of the outlets inside these venues incurred what ESPN called a “high-level violation — one that poses a potential threat for food-borne illness.”

In the New York City area, where we’ll focus this report, findings were mixed for the six arenas which house teams in North America’s largest and most lucrative market.
Of all 30 Major League Baseball teams inspected in this ESPN report, none fared worse than Yankee Stadium. The new-era cathedral in the Bronx ranked 102nd out of the 111 venues, with 34 of 43 outlets at the Stadium reporting high-level violations, a whopping 79.07%.

Read more here.

Starbucks Roastery opens in New York City

Screen Shot 2018-12-14 at 1.54.45 PM.png

“The design of each Starbucks Roastery— with locations in Seattle, Shanghai, and Milan — is inspired by its home city. Architect Rafael Vinoly’s designed the three-story New York City location in the city’s Meatpacking District. The design was inspired by the geometry of New York City’s buildings and will feature systems of “symphony pipe” tubes where beans will be transported, as a nod to the city’s subway system.

Exclusive to the New York City Roastery will be a cellar-level terrarium featuring vegetation inspired by the Starbucks coffee farm in Costa Rica.

The Roastery will also feature a 10-foot copper sculpture of the Starbucks siren, which has become a design staple at each Roastery location. This statue, designed by Brooklyn artist Max Steiner, is New York City-inspired.”

See more here.

84 Million U.S. Wine Drinkers Fit Into Six Wine-Buying Segments

Image result for wine

“Representing 10% of wine consumers, Engaged Explorers are identified as the younger population of wine buyers. These are the most frequent buyers and they spend the most on high-priced wines than any in the list of six. They are called explorers because they drink many wine styles, from many countries and regions.

At 19% of wine consumers, Premium Brand Suburbans are middle to older age. They spend much less on a bottle of wine than most wine consumers and they are hard wired into staying with wines and brands they know, and members in this group happen to know more about wine than any in the five other segments.

Contented Treaters make up 17% of wine buyers. Like the “Suburbans” this segment comprises middle to older aged, but this group is affluent; they spend up, but they also don’t consume nearly as much wine as their counterparts. They go for a broad range of wines and are interested in a wine’s origin.”

Read more here.

Fast Food Prices Rise to Better Reflect True Costs

Screen Shot 2018-12-03 at 4.21.28 PM.png

“Dollar cheeseburgers and discount nuggets are getting Americans in the door at their favorite fast-food joints, but the savings end there.

Even as the recent fast-food discount wars rage on, with Burger King advertising 10 chicken nuggets for $1 and Pizza Hut offering $5 pies, fast-food items that don’t make it onto value menus are actually climbing in price. Median fast-food hamburger prices have jumped 54 percent over the last decade to about $6.95, according to menu researcher Datassential. Chicken sandwiches are up 27 percent. Both surpass overall U.S. price inflation during that same time.”

“McDonald’s Corp., the world’s biggest restaurant chain, recently started touting a $6 meal including a burger, fries, a drink and a pie, but it’s also offering plenty of items at the other end of the price scale. Its honey-barbecue glazed chicken tenders are more than $6 without any drinks or sides, and the new Bacon Smokehouse Quarter Pounder meal runs nearly $9 in Chicago.”

Read more here.

Hass Avocado Board reports strong US sales growth

Cal_avocados2018_burf080

“The Hass Avocado Board reported that retail avocado sales for the month ending Sept. 9 grew 8.6% compared with year-ago levels. That was more than double the gain of total produce sales, which were up 3.7% for the period compared with year-ago levels, according to a news release.

The board said the Northeast topped the regional rankings in dollar growth rate at 16.2% higher than the same period a year ago. The Northeast was boosted by the three fastest growing markets: Pittsburgh (+42.6%), Albany (+36.2%), and Northern New England (+26.6%). The board said Northeast dollar growth was driven by a significant gain in volume (+42.7%), despite a decline in average selling prices(-18.6%).”

Read more here.

The Top 10 Food Trends For 2019, According To Whole Foods

“Twenty-six subject experts from Whole Foods have been convening for four years to predict what’s coming next to their own shelves and to the food world as a whole. These experts range from a master sommelier and global beverage buyer to a senior R&D culinologist to the president of the Whole Kids Foundation to a produce field inspector to a board-certified, internal medicine physician to a global meat buyer; some actually started out working at the store level.

Before I share their predictions with you, what is unsaid is that the chain, now owned by Amazon, has produced the biggest trend in grocery in decades: They have awaken a previously staid industry and revitalized it as chains both large and small are changing the way they look at grocery. Amazon/Whole Foods has also attracted new talent, some from Ivy League schools who might never have thought about a career in grocery, and led other grocers on the same path. For me one of the biggest trends for 2019 will be to watch where Amazon/Whole Foods leads us next.

Now on to Whole Foods’ top 10 food trends:

Pacific Rim flavors is the top trend, with Whole Foods announcing that its Market and 365 Everyday Value brands will launch a new line of products inspired by Pacific Rim fruits like a guava tropical vinaigrette, pineapple passionfruit sparkling mineral water, mango pudding mix and passionfruit coconut frozen fruit bars. It also expect to see ingredients like longganisa (a Filipino pork sausage), dried shrimp, cuttlefish and shrimp paste to appear on restaurant and home menus in dishes from breakfast to dinner. (…)”

See more here.

The Best Restaurants on the Upper East Side

1. Flora Bar
945 Madison Ave., nr. 75th St.; 646-558-5383

Sure, the location is a little eccentric by local standards (the dining room sits on the semi-bunkered basement level of the Met Breuer museum on Madison Avenue). The decor is a little spare, too (did we mention that it’s in the basement of the Met Breuer?), and local gourmets will complain that the chef, Ignacio Mattos, is an interloper from the wilder, much more unruly culinary regions further downtown (he operates two popular restaurants below 14th Street). But we’d argue that the mingling of high culture and high cuisine at this unlikely three-star establishment creates the kind of alchemy which is unique not just on the Upper East Side, but to the city as a whole. Throw in Mattos’s refreshingly ingenious brand of high-low cooking (where else on the block can you get your crème fraîche and caviar served with house-frizzled potato chips?), the elegantly accessible lunchtime service (yes, there’s a Wagyu burger), the exceptional all-day coffee-and-pastry bar, and one of the better brunch menus in this brunch-crazed part of town, and you have the ideal Upper East Side restaurant for this unfussy, post-gourmet age.

See more restaurants here.