Key marketing trends on Instagram

2018 Instagram Trends

If your business has an Instagram presence or if you’re thinking about starting one this year, here are some of the top statistics, updates and trends from 2018.

• Instagram had about 800 million worldwide users earlier this year. That number has since grown to over 1 billion.
• In fact, the app has more than 1 billion downloads on Google Play alone.
• 95 million photos and videos are uploaded to the platform daily.
• 53 percent of those who use social media have an account on Instagram.
• And 61 percent of Instagram users said they used Instagram more often this year than they did during the previous year.
• It’s also especially popular with young people. 50 percent of Gen Z social media users are on Instagram.
• And it’s popular with consumers who are willing and able to spend; 31 percent of adults on Instagram earn at least $75,000 annually.”

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