Fast Food Prices Rise to Better Reflect True Costs

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“Dollar cheeseburgers and discount nuggets are getting Americans in the door at their favorite fast-food joints, but the savings end there.

Even as the recent fast-food discount wars rage on, with Burger King advertising 10 chicken nuggets for $1 and Pizza Hut offering $5 pies, fast-food items that don’t make it onto value menus are actually climbing in price. Median fast-food hamburger prices have jumped 54 percent over the last decade to about $6.95, according to menu researcher Datassential. Chicken sandwiches are up 27 percent. Both surpass overall U.S. price inflation during that same time.”

“McDonald’s Corp., the world’s biggest restaurant chain, recently started touting a $6 meal including a burger, fries, a drink and a pie, but it’s also offering plenty of items at the other end of the price scale. Its honey-barbecue glazed chicken tenders are more than $6 without any drinks or sides, and the new Bacon Smokehouse Quarter Pounder meal runs nearly $9 in Chicago.”

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Shoppers Want Deals, Coupons for Groceries More Than Any Other Category

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“The 2018 Purse String Survey reveals that 93 percent of respondents show interest in coupons and deals. Some 82 percent typically use coupons for their routine, weekly grocery shopping trips, and nearly half (47 percent) do so for fill-in trips, as well.

But there’s also a major opportunity for online grocers, according to the research. Grocery ecommerce adoption is on the rise, with 13 percent of respondents saying they are buying more groceries online for delivery compared to last year, and 12 percent saying the same for click-and-collect. Delivery numbers rise even higher for dads and Hispanics, while click-and-collect numbers rise for Millennials and Millennial parents.”

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