McDonald’s Takes Aim at Big Labor Problem

Quick-service giant McDonald’s, which employs some 850,000 individuals across the U.S. either directly or through its franchise partners, is beginning to craft thoughtful, calculated solutions to a problem affecting its restaurants and other businesses across the country.

As a large and prominent U.S. employer, McDonald’s understands it has a leading role to play in addressing the soft skills gap, Kersey says. To that end, the Chicago-based corporation has already taken action to modernize its training programs for restaurant employees, including the debut of digital training that places a greater focus on hospitality and prioritizes teaching people skills like customer service and teamwork while emphasizing attitude and communication.

Soft skills developed in first jobs, Kersey says, establish a strong foundation from which employees can build upon over the course of their working lives, which heightens the value of McDonald’s efforts—and those of many others—to address the soft skills gap.

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