Launched in 2015, the program brings together key city agencies, including NYCHA and the NYC Department of Small Business Services, with additional support from nonprofit partners. The largest donor is Citi Community Development, a Citigroup , Inc. unit, which has provided approximately $500,000. The City of New York has provided $215,000 in public funding as well.

Sandra Mathis, a graduate from last year who runs Grace Kelli Cupcakes, said the program has given her the confidence she can eventually succeed. Still, operating the baked-goods company named after her daughter is a challenge—revenue can range from $100 to $3,000 a month.

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