Energy drinks get a healthy makeover with help from MatchaBar

On Tuesday, MatchaBar released the first sparkling matcha energy drink. The brand is known for its ceremonial grade matcha, which can be found in 1,000 retailers nationwide as well as its three namesake cafes in New York and Los Angeles. Available in regular or sugar-free, the new product contains 120mg of caffeine per can, which is similar to a Red Bull.

The difference, of course, is the ingredients. It incorporates tea as well as antioxidant-rich juice extracts, thereby making a healthier version of its more chemical-laden competitors. See a MatchaBar story below.

 

To celebrate the new launch, MatchBar partnered with Whole Foods and Facebook for a social media campaign dubbed “Gift The Hustle.” Fans can now send a coupon for a free can of MatchaBar Hustle through Messenger to their friends, redeemable at the nationwide retailer.

 

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