“Nutella stans of the eastern seaboard, your time has finally come: the Nutella Cafe in New York City opens on Nov. 14, in all of its ridiculously decadent, Instagrammable glory. In case you have not also been tracking this cafe so intensely that employees at Google are probably concerned about your Nutella search history, a bit of background: in June, Ferrero announced the opening of a Nutella cafe in the Big Apple, marking the second such cafe in the U.S. after the original opened in Chicago in 2017. The menu at the Chicago location is already drool-worthy enough — now, many of those fan favorites are about to hit the New York location, which also includes new menu items that will make your Nutella-loving heart sing.
Before we even get into the menu, though, you need to know that this new cafe is a capital E Experience, from the decor to the merchandise to ordering the food itself. The new cafe, which is located in Union Square, is so Instagram-worthy that it has attracted crowds long before its opening. The front door is a Nutella jar; the ceiling is crafted to replicated Nutella spread; even the light fixtures are based off of the yellow flower on the iconic Nutella jar. The place is wall-to-wall Nutella, lined with unique merchandise, a gelato station, a coffee station, shelves of Nutella goods, and a massive light fixture that says “Nutella” on it that covers an entire wall.”
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