“(…) The products, which debuted at the 2018 NACS Show in Las Vegas, tap into trending categories and insights, said JC Harvey, director of retail channel strategy and commercialization at Atlanta-based Coca-Cola.”
“Far Coast is the company’s foray into the explosive cold-brew coffee segment. Slated to launch in January, the products are packaged in resealable aluminum bottles and feature single-origin coffee beans. Varieties include Single Source Ethiopian, Signature Blend Latin American and Café con Leche, which includes milk.
In the premium water category, Coca-Cola’s smartwater brand is expanding with two varieties: smartwater alkaline and smartwater antioxidant. Like the original product, both are vapor-distilled with added electrolytes for taste. The antioxidant water is infused with selenium. Alkaline water is ionized and has a higher pH level than regular drinking water.”
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