The Continued Evolution of Coca-Cola’s Portfolio

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“(…) The products, which debuted at the 2018 NACS Show in Las Vegas, tap into trending categories and insights, said JC Harvey, director of retail channel strategy and commercialization at Atlanta-based Coca-Cola.”

“Far Coast is the company’s foray into the explosive cold-brew coffee segment. Slated to launch in January, the products are packaged in resealable aluminum bottles and feature single-origin coffee beans. Varieties include Single Source Ethiopian, Signature Blend Latin American and Café con Leche, which includes milk.

In the premium water category, Coca-Cola’s smartwater brand is expanding with two varieties: smartwater alkaline and smartwater antioxidant. Like the original product, both are vapor-distilled with added electrolytes for taste. The antioxidant water is infused with selenium. Alkaline water is ionized and has a higher pH level than regular drinking water.”

Read more here.

Red Mango to Offer Fresh-Squeezed Juices

Red Mango has recently rolled-out fresh-squeezed juices in their stores and co-branded Juice Bars  across the U.S – an attempt to take part in the $5 billion juicing industry. Founder Dan Kim noted that today’s consumer have limited location options for fresh juices such as a health food store or juicing boutique. Red Mango has been looking to offer affordable and high-quality options for years but have recently decided the time is right as juicing is one of the fastest growing segments in the industry.

The fresh-squeezed juices menu at Red Mango will include flavors such as Sweet Green Zing and Cool Pineapple Zen. All juices are squeezed-to-order in front of the customers. Prices range from $2.95 to $5.95.

Organic Avenue to Open Vegan Grab-and-Go Concept

In an attempt to surpass the competition, Organic Avenue is launching a vegan grab-and-go concept, slated for a spring opening. The vegan-raw-organic chain will introduce a variety of breakfast and lunch options to make it easier for New Yorkers to include healthy meal options throughout their day. “Our goal is to become the definitive destination for organic breakfast, lunch and cold-pressed juices, which gives us endless possibilities for expansion in key metropolitan markets around the country,” explained Martin Bates, Organic Avenue’s CEO and former chief executive of Pret A Manger. According to the New York Post, “the 10-store chain is also set to launch six stores this year, beginning in February with a 1300 square foot space at 640 Broadway in the East Village. Similarly sized locations at 5 Bryant Park, and 254 Park Ave. South will follow in April.”

Organic Avenue is now open in Chelsea

The store opened at 8 a.m. yesterday morning to many loyal patrons. Organic Avenue is best known for their cold-pressed juices and vegan meals.
Organic Avene is located on 8th Avenue and 21st Street

City Bakery adds more juice to their menu

The juicing industry is definitely expanding and City Bakery saw this as an opportunity to offer something a little different. The established bakery has recently added a juicing bar in the back of the shop with a not-so-traditional juicing menu. Think kirby cucumber, fennel, and sugarcane,
or banana and cold-brewed coffee with cocoa nibs and lastly, our personal favorite, sweet potato, orange, and cilantro.
What do you think of the new juicing bar at City Bakery ?

New Yorkers for Beverage Choices PR Stunt opposes Bloomberg Soda Ban

The New Yorkers for Beverage Choices (NYBC) was started by the American soft-drink industry to raise awareness about the ban and get more public support. Pro-soda rights banners were flying low over New York City beaches in the Rockaways and Coney Island on 4th of July while moviegoers witnessed staff members wearing “I picked out my beverage all by myself” t-shirts.
NYBC also created a viral video called “Where Will It End”. What are your thoughts on this PR tactic?

Coming Soon to Park Slope: Brooklyn Crepe and Juice

In the mood for a Williamsburg, Crown Heights or Bay Ridge Sweet Crepe? The 2nd outpost to the healthy juice, smoothie and crepe shop is coming soon to Park Slope that will follow the same Brooklyn-centric menu from their 1st location in Prospect Heights.
The creperie/juice shop will open at Fifth AVenue between Lincoln and Berkeley