The Absolute Best Rugelach in New York

Orwashers Bakery

“Amidst the many delights at this iconic New York bakery — sour-cherry-jelly doughnuts, sticky-bun babka, black-and-whites — the rugelach more than hold their own. The twisted nuggets of shortbread pastry glisten with mouth-puckering raspberry or apricot jam — arguably the preeminent jam in the rugelach oeuvre. And they come packed with chewy bites of raisins, a scattering of sunflower seeds, and, if you’re making your rugelach run at the original Upper East Side location, a sultry dip into melted baking chocolate.”

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102-year-old Orwasher’s Bakery is preserving NYC nostalgia while adapting to the times

“The original Upper East Side location of Orwasher’s opened in 1916 on East 78th Street between 1st and 2nd Avenues by a Hungarian immigrant named Abraham Orwasher when a swatch of Yorkville was known as “Little Hungary.” The Orwashers used family recipes for the high-quality rye, black, and grain breads of their homeland, baking them all in a basement brick oven and delivering the loaves by horse and carriage. Thought the Upper East Side location looks small from the outside, there were, literally, millions of pounds of dough being mixed there. Doing a quick calculation, Keith estimates that this amounted to more than 10 million loaves of bread over its 103-year history. Today, Orwasher’s churns out between 9,000 and 10,000 loaves a day!”

“He describes the vintage East Side store as “an oasis.” When you walk in, “it seems like you’re going to a country store in Vermont.” But even though the 1,200-square-foot West Side location on the corner of 81st and Amsterdam is a bit more modern, the customer base is quite similar. A lot of people used to travel across town and now have a store closer.”

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