According to Business Insider, cash-flow problems account for 82 percent of all small-business failures. That’s nearly double the second-place factor (no market need for the product). If you run a small business, you’re more likely to succeed by selling a product no one wants than you are with a weak cash flow.
Necessary expenses either make you money or differentiate your business from the competition. If you pay a lot for customer service representatives, but your company offers the best service in its niche, that’s not an unnecessary expense — it’s a market differentiator. If you spend tons of money on an automated service line that’s rarely used, that’s an expense to chop.
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