How Can Grocers Drive Alcohol Sales in an Ecommerce World?

“Something strange is happening when consumers move their grocery spending online: They don’t buy alcohol. In a brick-and-mortar supermarket, around 5 percent of consumer spending goes to alcohol, according to data from Progressive Grocer.When a consumer shops for groceries online, however, only 0.7 percent of every dollar goes to the alcohol aisle.”

“In other words, alcohol’s share of grocery spending is 85 percent lower online than in brick-and-mortar stores.”

“If alcohol sales continue to underperform online and if online grocery sales grow as fast as analysts expect, then supermarkets could lose $3.9 billion in annual alcohol sales per year by 2022. That’s an astounding turnaround, considering that between 2011 and 2016, alcohol was the fastest-growing category in grocery.”

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