How could Mobile Technology Integrate into Customer Experience

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Today, mobile technology has helped many small restaurants to gain a greater brand exposure in public. However, most of business in restaurant industry are passively interacting with their customers by only posting menus on mobile websites and replying written reviews. Overall, the customer experience of the meal is not yet built into the mobile system. For example, collecting payments via mobile payment system such as Apple Pay might only provided an alternative way to pay, but integrating the restaurant service into mobile system such as informing customers how long they will have to wait for their food ready and suggesting potential delivery options could ultimately enhance customer loyalty and visit frequency.

You can read more about Mobile Integration here.

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