Thailand’s South Gets Its Due in Williamsburg, Brooklyn

Lately, when it comes to Thai food in New York, the spotlight has been on the spice-fueled cuisine of the Isan region, in the northeast. But the restaurateur Kittigron Lertpanaruk, also known as Khun Oh, is from the south, where curries dominate, and he feels it’s time to give that part of Thailand its due. His new restaurant, decorated with red hanging lamps, gilded Buddhist statues, temple bells and carved wood panels, features a long list of curries. They include cua kreang, a dry curry; gaeng kua, a black pepper curry; and tiplah, a salted fish paste curry. But Mr. Lertpanaruk, who founded the chain of Asian restaurants called Spice and who recently became a partner in Arun’s, a highly regarded Thai restaurant in Chicago, also knows what’s popular, so the menu has dishes like crispy spring rolls, tom yum soup, pad Thai, green papaya salad, satays and mango salmon.

See more openings here.

McDonalds Buys Dynamic Yield For $300 Million to Bring Big Data to Drive-Thru

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“In a testament to the value of personalization, McDonald’s announced plans to acquire an Israel-based startup that uses data to serve up personalized offers to customers. According to people familiar with the matter, McDonald’s will acquire Dynamic Yield for upwards of $300 million.

The acquisition will inject technology into multiple areas of the traditional fast food restaurant, starting with a core feature: the drive-thru. McDonald’s tested the technology in a Miami location, where, according to Wired, the company’s algorithms took real-life factors like weather and traffic into account, suggesting appropriate menu items.

Thanks to new technology, restaurants collect plenty of data. But the practical application of that data is big business, and McDonald’s is seizing that opportunity with the Dynamic Yield buy.

“Upon closing of the acquisition, McDonald’s will begin to roll this technology out in the drive thru at restaurants in the United States in 2019 and then expand the use to other top international markets,” the company said in a statement on the news. “McDonald’s will also begin work to integrate the technology into all of its digital customer experience touchpoints, such as self-order kiosks and McDonald’s global mobile app.”

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Michelin-Starred Kyo Ya’s Longtime Chef Is Leaving to Open His Own Restaurant

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“Kyo Ya has been open since 2007, one of the first kaisekis in the city before the influx of Japanese restaurants — serving an eight-course seasonal menu for $150 with ingredients from all over Japan, including raw fish like whelk, sea eel, and abalone. Times critic Pete Wells gave the restaurant a three-star review in 2012, praising Sono’s mastery of seasonal ingredients, and it’s been awarded a Michelin star for many years.

Despite its critical acclaim, the restaurant has remained a bit of a hidden gem, bearing no signage for its lowkey subterranean space. In 2015, it also spurred a French-Japanese spinoff called Autre Kyo Ya, which has since closed. Eater has reached out to the restaurant’s ownership for details on what’s next for Kyo Ya.”

“Chikara Sono — the executive chef who led acclaimed East Village Japanese restaurant Kyo Ya to a Michelin star — is leaving the restaurant after 12 years of cooking up a multi-course kaiseki menu of raw and hot small plates. The star chef plans to open his own restaurant. Sono tells Eater that he’s leaving on March 31 in order to open a restaurant of his own; he has already started scouting spaces. In the meantime, Sono will do catering and consulting.”

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Thomas Keller’s Hudson Yards Restaurant Is Now Taking Reservations

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“Reservations are now live for Thomas Keller’s big Hudson Yards debut TAK Room — but alas, the first three weeks available have already booked up for tables for 2 or more at the mid-century American restaurant. A solo diner has several selections, though. The restaurant, which seats about 180, also accepts walk-ins. Eater has reached out to the team for info on how many spaces are reserved for that.

Perhaps most unexpected, TAK Room’s Resy page claims that people will spend just about $50 per person on a meal at the fifth- and sixth-floor restaurant at the Shops at Hudson Yards. That would be a downright steal for any fine dining restaurant, let alone a Keller one that’s being marketed as glamorous and elegant.

But word is that the TAK Room menu is similar in content and pricing to the one at the Surf Club, Keller’s spendy Miami restaurant that also serves continental cuisine. There, a Caesar salad costs $20 and a ribeye costs $75, according to an online menu. Still, it’s a far cry from the cost of dining at the chef’s other NYC restaurant Per Se, which currently charges $355-per-person for a tasting menu before wine. Eater has reached out to the Keller team for more info on pricing TAK as well.

Keller has insisted that he wants this restaurant to be “fun.” Champagne carts and live music are planned in the dining room, which has views of the $25 billion development, deep green chairs,velvet banquettes, white tablecloths, and a spiral staircase.”

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New NYC restaurants include Pastrami Queen, Black Seed Bagels expansions

You can now get Pastrami Queen's corned beef

Pastrami Queen

“The longtime Jewish deli has added a second Manhattan location. Like the Upper East Side location, the new Times Square joint will serve Jewish staples like corned beef and brisket sandwiches, matzo ball soup and latkes. The outpost will also exclusively offer an all-day breakfast menu with items such as pastrami and eggs and Belgian waffles.”

See more openings here.

McDonald’s Spent $48 Million to Push Bacon in February

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“McDonald’s led all companies in advertising dollars spent at $48 million, less than what the chain allocated in January. Taco Bell (second on the list) cut its TV advertising funding by nearly half, likely due to Grubhub picking up most of the tab for its joint commercial with the chain touting limited time free delivery. Grubhub reportedly spent just under $7 million in ad dollars in February.

The biggest surprise of the month was Arby’s, which catapulted up 26 spots from January to crack the top 10 in advertising dollars spent. The quick service restaurant has completed a large sales turnaround in recent years by relying more on promotions and new deli meats to entice customers, according to Forbes. The chain’s success also led its parent company to acquire both Buffalo Wild Wings and Sonic in 2018.

Overall, quick service restaurants and pizza chains dominated TV advertising again in February, with Yum Brands’ subsidiaries — Taco Bell, Pizza Hut, and KFC — in the top 10 for the fourth consecutive month.  Olive Garden and Applebee’s, the casual restaurants that cracked the top 10 in January, ended February at 11 and 14, respectively, after shelling out more than $10 million each.”

Read more here.

What To Expect From Hudson Yards’ Restaurant And Food Options

Anya Fernald is bringing Belcampo's burgers, bowls and

“(…) The majority of new restaurants are slated to open this Friday, an almost unfathomable feat in a city where opening day can be synonymous with delays and postponement.

“We have an absolutely incredible construction and tenant coordination team,” Stuessi says with a laugh when asked how they’re pulling off the large batch of openings. “They’re working with us to bring them all to life in one moment.”

Already, there’s a sense of community in the new neighborhood.

“You see people from different restaurants walking in each other’s spots, grabbing a coffee,” Stuessi says.

The benefit of proximity has also helped the restaurants work together on staffing and supply needs; Stuessi recounts that the hospitality businesses were able to share applicants with their neighbors when good candidates presented themselves but job openings were already filled. “There is a sense of camaraderie with everyone opening a restaurant in Hudson Yards at the same time,” says Sam Gelman, vice president of operations at Fuku, Momofuku’s fast-casual fried chicken sandwich mini-chain.

The Hudson Yards outpost will feature Fuku’s new bone-in fried chicken program and menu of sides, along with its signature spicy fried chicken sandwiches and chicken fingers.

Opening day eats

More than 25 restaurant and food concepts are planned for Hudson Yards, with a majority making their debut this week. (Some, like Sweetgreen, have already opened, while others, like new concepts from Danny Meyer in The Shed and Stephen Starr in the Equinox Hotel, as well as a Maison Kayser, will follow.) Here’s a look at everything on the food front that’s slated to open on Friday:

The Shops & Restaurants at Hudson Yards

  • Teak Tearoom at The Conservatory: Choose from a variety of teas, as well as bites and baked goods, at this all-day cafe. Level 1
  • Blue Bottle Coffee: Get your java fix from the specialty coffee roasters. Level 2
  • Citarella Hudson Yards: Shop a selection of seafood, meat, cheese and produce, as well as wine and spirits, at the gourmet market. Level 2
  • The Drug Store: Try new beverages from Dirty Lemon at this cocktail bar. Level 2
  • Fuku: Find the latest location for the Momofuku fried chicken spot. Level 2
  • Kith Treats at Snark Park: The ice cream and cereal bar adds an outpost in this exhibition space. Level 2
  • Bluestone Lane: Another spot to get your coffee fix. Level 3
  • Van Leeuwen Artisan Ice Cream: The fancy ice cream shop continues its rapid NYC expansion. Level 3
  • William Greenberg Desserts: Pick up some black and whites from the kosher bakery. Level 3
  • Belcampo: Sustainably-sourced meats are the focus of this California chain. Level 4
  • Dylan’s Candy Bar: Fill up on boutique candy. Level 4
  • Hudson Yards Grill: The latest from chef Michael Lomonaco. Level 4
  • Jack’s Stir Brew: More in coffee. Level 4
  • Li-Lac Chocolates: The chocolate institution opens its newest chocolate bar and new flagship. Level 4
  • Queensyard: A restaurant and bar from the UK’s D&D London. Level 4
  • Shake Shack: Get the chain’s signature burgers and milkshakes. Level 4
  • Bouchon Bakery: Find a selection of French pastries and freshly-baked breads. Level 5
  • Kāwi: Chef Eunjo Park helms this new restaurant from Momofuku. Level 5
  • Milos Wine Bar: Get yogurt to go during the day, sip on Greek wines at night. Level 5
  • Neiman Marcus: The department store will feature a cafe (Cook & Merchants, level 5), bar (Bar Stanley, level 6) and restaurant (The Zodiac Room, level 7).
  • Peach Mart: Momofuku’s new to-go concept specializes in kimbap and sandwiches. Level 5
  • Wild Ink: Chef Peter Jin helms this new restaurant from the UK hospitality group rhubarb. Level 5
  • TAK Room: Chef Thomas Keller debuts a new concept in NYC. Levels 5 and 6
  • Estiatorio Milos: Chef Costas Spiliadis opens a second NYC location of his acclaimed Greek restaurant. Level 6

View more here.

Yelp Will Now Tell You If a Business Is ‘Women-Owned’

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“The restaurants and shopping reviews app and website is adding a feature that will tell customers whether a business is women-owned. Businesses owned by women can mark themselves as women-owned via their Yelp accounts, and the distinction will appear in the “more business info” section of a Yelp page alongside features like “accepts credit cards” and “gender-neutral restrooms.”

“We’re excited to help raise the profile of millions of women-owned businesses who drive the local economies of our cities and towns,” says Miriam Warren, Yelp’s vice president of engagement, diversity, and belonging. “We’re hopeful that this new attribute not only makes it easier to identify and connect with great women-owned businesses on Yelp, but that it also drives more dollars directly to the bottom line for these female-owned businesses.”

See more here.

Fishing for Transparency: Farmed Fish Gains Market Share

fishing boats in bay

“Farm fishing, or aquaculture has been on the rise since the 1990’s. Globally, we have become more reliant on farm fishing as the demand for fish increases. While these trends correlate through a simple supply and demand relationship, it’s important to note just how much aquaculture will play a part in satisfying our need for fish.”

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“Food trends. Millennials are the largest population on planet Earth in 2017, and restaurant industry trends point to the fact that their food preferences are different than that of boomers. Because of that, they are very aware and knowledgeable about the food that they eat. Many are conscious of eating higher amounts of protein – enter, the rise of fish. Consuming fish has many benefits: it’s high in protein and omega 3s, helping to improve cognitive abilities and lowering the risks of heart disease.

Fresher fish. When you go out and catch fish in the ocean there are a variety of issues. First, many parts of the ocean are overfished. Second, to get these fish to market requires one to first send a crew out there for weeks, pick up the fish, package it, board it on a truck and distribute it. Just because you live in New York, does not mean that your fish is coming from the Atlantic, it could be coming from Europe or Asia, so the commute is much longer. Farm fish, however, typically come from areas closer to home. The farms are built closer to the demand and require less transportation and travel. (…)”

Read more here.

 

West Village Favorite Gabe Stulman Is Eyeing the Iconic Great Jones Cafe Space

“Looks like prolific West Village restaurateur Gabriel Stulman is trying to get in on the former space of Noho icon Great Jones Cafe. Stulman’s name is on the Manhattan Community Board 2 agenda, applying for a liquor license at the 54 Great Jones St. restaurant, as EV Grieve first pointed out.

He’s the second person to try and open a new business there; in the fall, a crew including a Tao vet applied to reopen Great Jones as a “modern American” restaurant. The Cajun restaurant closed in August after 35 years, a shutter that happened shortly after owner Jim Moffett’s death. It was known for being a lively neighborhood hang, a stand-by for locals and a late-night fixture.

Knowing that history, the last people to try and open a restaurant in the space told neighbors that it would maintain “the spirit” of the original Great Jones. What Stulman plans to do with it is to-be-announced; he declined to comment on the liquor license application.”

Read more here.