“Google is consistently rated as being a top employer, and the culture it created helps to attract and retain top talent. The company optimizes its talent by designing and motivating strong teams—an ability that is essential to be successful, says Robert Bruce Shaw, author of Extreme Teams: Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail.
For example, Google is known for tough and thorough screening, says Shaw. “Everybody who is hired is highly qualified,” he says. “Fitting the culture is not a factor because candidates are screened for it. With high-caliber talent, culture fit can be taken for granted. If you have that, you can use their techniques. If you don’t, you have to be more deliberate.”
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“Most fast-casual operators believe that competency creates conversation. That being “good” equals word of mouth. But it often does not, because almost every competitor is at least good. If you want customers to tell others about your restaurants — and you do — you must be different in addition to being excellent.
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