Amazon Go expands its reach to New York City

“Amazon Go is headed to New York City, the company confirmed last week, though it did not provide a timeline for opening or specify where in the city the store would be located.”

“Amazon Go requires customers to scan a QR code before they enter the store, then utilizes finely calibrated cameras and shelf weights to track what they’ve grabbed off the shelf before they leave. The company has opened three Go stores in Seattle, including one that opened just last week, and plans to open locations in Chicago and San Francisco.”

“Competitors are also hot on Amazon’s heels, with Microsoft and numerous startups racing to implement cashier-less technology. Some companies, including AiFi, have said they’re able to cover large stores as well as small ones, thus opening up availability to supermarkets as well as c-stores.”

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