“With Christmas, Hanukkah, New Year’s Eve, and Valentine’s Day all taking place during the winter, restaurants have several holidays they can leverage to increase business. Valentine’s Day in particular, and the weekends surrounding it, are an especially popular time for couples to dine out. According to the National Restaurant Association, Feb. 14 is the second busiest day of the year for restaurants. To capitalize on the popularity, restaurants should accommodate diners by offering a special experience. Whether it’s by changing décor or providing a unique menu, going the extra mile will help your restaurant draw in more customers.”

“Cold weather results in reduced business since diners are more hesitant to leave the comfort of their homes. However, there are certain steps restaurants can take to limit the negative effects of winter.”

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