Winter Restaurant Promotions That Can Help Drive Business

Goulash, beef stew in cast iron pan, top view, close up

“With Christmas, Hanukkah, New Year’s Eve, and Valentine’s Day all taking place during the winter, restaurants have several holidays they can leverage to increase business. Valentine’s Day in particular, and the weekends surrounding it, are an especially popular time for couples to dine out. According to the National Restaurant Association, Feb. 14 is the second busiest day of the year for restaurants. To capitalize on the popularity, restaurants should accommodate diners by offering a special experience. Whether it’s by changing décor or providing a unique menu, going the extra mile will help your restaurant draw in more customers.”

“Cold weather results in reduced business since diners are more hesitant to leave the comfort of their homes. However, there are certain steps restaurants can take to limit the negative effects of winter.”

Read more here.

Smorgasburg Brings Its Market Indoors For the Winter

Image result for smorgasburg indoor market

“Smorgasburg will soon be year-round. The popular food market has taken over a massive weekend space in Fort Greene, as well as teamed up with Vice Media for a Friday night market to run in November and December.”

“For the weekend market, Smorgasburg has taken over 25,000 square feet of space in the Atlantic Center mall across the street from Barclays Center at 625 Atlantic Ave., between South Portland Avenue and Fort Greene Place. About 25 food vendors will appear here, including fan favorites such as salteñas from Bolivian Llama Party and the ramen burger, as well as newcomers like Izakaya’s katsu sando and Mutz, which offers a Sicilian pizza stuffed with meatballs and mozzarella. There will also be a full bar, coffee bar, and bocce court from Bocce USQ (…).”

It starts on Saturday, November 3 and will be on Saturdays from 11 a.m. to 8 p.m. and Sundays from 11 a.m. to 5 p.m. through March, when the outdoor locations will reopen.

View more here.