Dunkin’ Donuts Invests $100 Million in Brand Refresh

“The coffee and doughnut chain plans to unveil 50 U.S. test stores this year that aim to make it easier for customers to grab coffee on the run with dedicated pickup areas, digital kiosks and expanded drive-through windows that prioritize orders via mobile app.
Dunkin’ is launching the redesigned store concept to keep pace in the hot competition over coffee. McDonald’s Corp. and Starbucks Corp. also have attempted to cater to on-the-go customers ordering through mobile apps. More than half of Dunkin’s $100 million investment will go toward store equipment to aid the on-the-go beverage strategy. The rest will go toward technology infrastructure and training.”

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