“With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday life.
“Email was also cited as the preferred contact method to receive an offer from brands, cited by 50% of respondents, though older consumers felt this sentiment more strongly.
It was still first choice across age groups but was lower among those 18 to 24 (32%) and 25 to 34 (44%). Oddly, Adobe did not break out ages over 35. Taken as a whole, 55% of that older group preferred brands contact them through email.
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